Online Marketing Executive

We are a Telecom company serving international clients, looking for a dynamic Online Marketing Executive to join our Marketing team. The ideal candidate will be responsible for creating engaging online content and driving online sales through digital channels, primarily targeting a global/international audience. This role requires excellent English communication skills, a mix of creative writing ability, and a sales-driven mindset to grow our brand's online presence and revenue across international markets.

Role & responsibilities

SaaS Sales & Website Optimization Expertise

• Extensive experience in global SaaS sales, driving customer acquisition, revenue growth, and market expansion across international regions.
• Strong ability to understand and translate both technical and business requirements into effective digital and commercial strategies.
• Expertise in optimizing SaaS websites for user experience, customer engagement, lead generation, and conversion rate improvement.
• Proven track record of designing and enhancing website journeys that maximize customer interaction and increase conversion performance.
• Skilled in Conversion Rate Optimization (CRO), user behavior analysis, funnel optimization, and data-driven decision-making.
• Ability to align website strategy, content, and user experience with broader business objectives and growth targets.
• Highly self-motivated and proactive, with the ability to work independently and deliver results with minimal supervision.
• Passionate about researching emerging marketing trends, industry best practices, and innovative growth strategies.
• Experienced in developing, implementing, and autonomously executing marketing and optimization initiatives from concept to completion.
• Strong analytical and problem-solving skills, with a focus on identifying opportunities to improve customer acquisition, engagement, and retention.
• Collaborative and results-driven professional capable of working cross-functionally with sales, marketing, product, and technical teams.
• Committed to continuous improvement, leveraging market insights and performance data to drive measurable business outcomes.

Key Responsibilities

• Write, edit, and publish clear, professional content in English for websites, blogs, social media, email campaigns, and telecom service/product listings targeted at international audiences.
• Plan and execute online sales strategies to drive traffic and conversions among international clients across digital platforms (website, marketplaces, social channels, etc.).
• Create compelling service/product descriptions, ad copies, landing pages, and promotional content tailored to global customers to boost online sales.
• Communicate and coordinate directly with international clients via email, chat, and calls representing the brand professionally.
• Collaborate with the design and sales teams to align content with marketing and revenue goals.
• Monitor content performance and online sales metrics; optimize content based on data insights (CTR, conversion rate, engagement, etc.).
• Manage and update website/product content, ensuring accuracy, tone consistency, and SEO best practices.
• Stay updated with international telecom market trends, competitor activities, and customer preferences across regions to refine content and sales strategy.
• Support email marketing, and other digital outreach campaigns aimed at international prospects/clients.
• Assist in planning and executing online promotions, offers, and seasonal sales campaigns for global markets.

Preferred candidate profile

• 1-5 years of experience in online/digital marketing, content writing, or online sales telecom industry experience preferred.
• Excellent verbal and written communication skills in English must be confident interacting with international clients over email, chat, and calls.
• Strong content creation and copywriting skills with a clear, professional tone suited to global audiences.
• Basic understanding of SEO, digital marketing tools, and online sales platforms.
• Familiarity with social media platforms and international content/marketing trends.
• Sales-oriented mindset with the ability to write persuasive, conversion-focused content.
• Comfortable working with clients across different time zones as needed.
• Ability to multitask and manage multiple content/sales projects simultaneously.
• Basic knowledge of tools like Google Analytics, Canva, MS Excel/Google Sheets is a plus.
• Bachelors degree in marketing, Mass Communication, English, or a related field preferred.

Good to Have

• Prior experience working with international/overseas clients or in a telecom/VoIP company.
• Knowledge of paid ads (Google Ads, Meta Ads)
• Neutral accent / prior voice process experience (if role involves client calls)
• Basic graphic/video editing skills

Work Details

• Work Mode: Work from Office (No WFH)
• Location: Bangalore

The role requires a 6-month probation period, after which performance will be reviewed to make the position permanent. 2-year bond will be applicable.