Oncology Marketing Manager,

Heres a professional Job Descripon for Oncology & Allied Sales Diagnosc Services, suitable for
recruitment or pos¢ng on Naukri/LinkedIn.
Job Title: Oncology & Allied Sales Execu¢ve / Manager
Industry: Diagnos¢c / Healthcare
Department: Sales & Business Development
Loca¢on: [Loca¢on]
Experience: 28 years in diagnos¢cs, oncology
Job Summary
Responsible for driving business growth for oncology diagnos¢c and allied healthcare services by
developing rela¢onships with oncologists, hospitals, clinics, laboratories, and other healthcare
professionals. The role involves promo¢ng diagnos¢c services, genera¢ng referrals, achieving revenue
targets, and expanding the organiza¢on's oncology network.
Key Responsibili¢es
Develop and execute sales strategies for oncology diagnos¢cs and allied services.
Build and maintain strong rela¢onships with oncologists, physicians, surgeons, hospitals, clinics, and
healthcare ins¢tu¢ons.
Promote diagnos¢c oerings such as histopathology, cytology, immunohistochemistry (IHC), molecular
tes¢ng, gene¢c tes¢ng, tumor proling, and other oncology-related inves¢ga¢ons, based on the
organiza¢on's por¢olio.
Generate new business opportuni¢es through hospital visits, doctor mee¢ngs, referrals, corporate ¢e-
ups, and ins¢tu¢onal partnerships.
Achieve assigned monthly, quarterly, and annual revenue and volume targets.
Iden¢fy poten¢al referral sources and develop new accounts.
Conduct regular market visits and compe¢tor analysis.
Coordinate with laboratory, opera¢ons, customer service, and logis¢cs teams to ensure smooth sample
collec¢on and report delivery.
Follow up on leads, referrals, pending inves¢ga¢ons, and customer requirements.
Organize doctor mee¢ngs, CME programs, scien¢c presenta¢ons, and awareness ac¢vi¢es where
applicable.
Maintain accurate records of customer interac¢ons, sales pipelines, collec¢ons, and business
performance.
Handle customer queries and resolve service-related issues in coordina¢on with internal teams.
Monitor market trends and iden¢fy opportuni¢es for introducing new diagnos¢c services.
Ensure compliance with company policies and applicable healthcare/diagnos¢c regula¢ons.

Key Skills
Healthcare/diagnos¢c sales
Oncology product/service knowledge
Doctor and hospital rela¢onship management
Business development
B2B/B2C sales
Lead genera¢on and conversion
Nego¢a¢on and communica¢on skills
Territory management
Target achievement
CRM/repor¢ng skills
Qualica¢on
Bachelor's degree in Life Sciences, Biotechnology, Microbiology, Pharmacy, Nursing, Healthcare
Management, Business Administra¢on, or a related eld.
MBA/PGDM in Sales & Marke¢ng or Healthcare Management is an advantage.
Preferred Experience
Candidates with experience in:
Diagnos¢c laboratories
Oncology diagnos¢cs
Pathology / Histopathology
Molecular diagnos¢cs
Gene¢c tes¢ng
Pharma/oncology sales
Hospital business development
Healthcare B2B sales
KPIs: Revenue achievement, new account acquisi¢on, referral genera¢on, test volume growth,
customer reten¢on, collec¢on eciency, and territory growth.