On-Trade Sales Manager

About MIHO Soju

MIHO Soju is a Korean-inspired soju brand, bottled in Goa. Already established in Goa and currently making inroads into Karnataka, we are now launching in Maharashtra, starting with Mumbai and Pune.

We are looking for an experienced On-Trade Sales Manager to build MIHO Soju's Mumbai business from the ground up.

The Role

You will own MIHO Soju's Mumbai on-trade sales, with a strong focus on new account acquisition, secondary sales and market development.

Your responsibilities will include:

• Identify and open high-potential bars, restaurants, pubs, clubs and hotels across Mumbai.
• Build relationships with owners, F&B heads, beverage managers, purchase managers and bartenders.
• Drive the complete sales cycle prospecting listing first order sell-through reorder.
• Build and manage a target outlet pipeline and develop key accounts.
• Work closely with our Maharashtra distributor to ensure stock availability, order fulfilment and smooth operations.
• Drive tastings, activations, menu listings and outlet visibility where they support sales.
• Track outlet-level sales, reorders, stock and competitor activity.
• Provide MIHO Soju with real-time intelligence on Mumbai's on-trade market.

Who We're Looking For

The 6-year on-trade alcobev requirement is non-negotiable.

We need someone who already understands Mumbai's hospitality ecosystem and can operate as a plug-and-play sales resource, rather than someone who needs to learn the trade from scratch.

You should have:

• 6+ years of direct on-trade alcohol sales experience.
• A strong network across Mumbai's bars, restaurants, hotels and nightlife venues.
• Proven experience acquiring and developing on-trade accounts.
• Strong distributor and outlet relationships.
• A highly field-oriented and entrepreneurial approach.
• The ability to work independently and build a territory from the ground up.

Experience with premium spirits, RTDs, international brands or emerging alcobev companies is a strong plus.

What Success Looks Like

We are not looking for someone who simply pushes stock into the distributor.

You will be responsible for building a productive Mumbai on-trade network — opening the right accounts, getting MIHO Soju listed, driving movement and generating repeat orders.

If you can join us and quickly identify the 100 accounts Mumbai needs to have MIHO Soju in, and the first 10 you can open, we'd like to meet you.