On & Off Trade Specialist

On Off Trade Specialist - Bangalore

Job Details

• Location: New Delhi
• Function: Sales
• Grade: G2
• Workplace Type: Hybrid

Job Summary

The On Off Trade Specialist is responsible for planning executing the brand objectives in both On and off trade outlets. Ensuring that Commercial Brand objectives for the on off premise channel, brand and customer KPIs are delivered (including: Sales, Profitability, Market Share).

Responsibilities

• Oversee distributor relationships, shipment delivery, depletion tracking, and overall operations
• Manage all aspects of On and Off Trade execution
• Ensure timely processing of purchase orders, AP budgets, and claim settlements for operational excellence
• Ensuring brand availability, menu listing, and appropriate pricing in on premise outlets
• Monitor outlet level inventory and plan stock replenishment aligned with sales opportunities
• Ensure products are correctly priced, ticketed, and displayed across unpaid shelves and paid elements (wall bays, gondolas, shelf in shelf)
• Execute in store visibility initiatives and build impactful displays as per annual plans
• Manage visibility and activation calendars, ensuring flawless execution of brand experiences
• Plan, execute, and review gift pack promotions to deliver pre aligned objectives
• Deliver merchandising services tailored to diverse customer needs
• Build and maintain strong relationships with counter salesmen, bar managers, restaurant managers, and general managers
• Handle ad hoc administrative tasks as required

Requirements

• Liquor Industry experience of 3+yrs
• Knowledge of the Liquor industry and regulatory environment, and communication guidelines
• Networking and relationship building
• Merchandising / Retail experience
• Knowledge of retail activation planning/ management/ operation
• High attention to detail
• Excellent time management skills
• Basic to intermediate MS Office (word, Excel, Outlook and PowerPoint)
• Ability to work varied hours
• Self-motivator

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.