offline marketing Manager

Offline Marketing

Key Responsibilities

• Plan, manage, and execute offline marketing campaigns across:
• Print (newspapers, magazines)
• Outdoor (hoardings, banners, site branding, office branding)
• Events (property expos, on-site events, channel partner meets, project Launch events)
• All ATL/BTL activations.
• Extensive knowledge of outdoor sites, vendor, and costing.
• Coordinate with internal teams and external vendors to execute campaigns on time and within budget
• Event coordination with internal team and agencies
• Development of marketing materials (brochures, flyers, standees, pricelist, presentation, and other marketing materials)
• Coordination of creative agency and tracking of the job allocated.
• Coordination for project photoshoot, and videography

Vendor & Media Management

• Negotiate with media agencies, printing vendors, and event partners
• Ensure timely execution of creatives, printing and mounting
• Should have fair knowledge of Marketing Materials and must have coordinated printing jobs

Required Skills & Qualifications

• Bachelors degree in marketing, Mass Communication, or a related field
• Minimum 5 years of experience in offline, ATL/BTL marketing in real estate.
• Strong vendor management and negotiation skills
• Creative mindset with an eye for detail

Preferred candidate profile