Offline Marketing Manager - Edutech

Job Title: Offline Marketing Manager

Industry: Preferable EdTech / Education

Location: Chennai

Compensation: Up to 7.2 LPA (CTC)

Job Overview

We are looking for a results-driven Offline Marketing Manager with at least 7 years of experience to plan, execute, and scale our field marketing strategies. The primary goal of this role is to generate qualified leads through targeted offline campaigns, including residential apartment drives, school activations, and local promotional events.

Key Responsibilities

Lead Generation Goal: Consistently generate high-quality leads through strategic field operations.

Campaign Execution: Conceptualize, plan, and execute offline marketing activities such as apartment roadshows, school tie-ups, society events, workshop stalls, and local community outreach.

Partnership Building: Build and maintain strong relationships with school authorities, apartment association heads (RWA), and local partners to secure permissions and event slots.

On-Ground Management: Lead and supervise field staff, promoters, or agency personnel during live events to maximize audience engagement and lead capture.

Performance Tracking: Track, analyze, and report campaign KPIs, lead conversion rates, and ROI per channel to continuously refine marketing strategies.

Requirements & Qualifications

Experience: Minimum 7 years of hands-on experience in offline/field marketing (EdTech background strongly preferred).

Track Record: Proven history of consistently hitting monthly lead target quotas.

Skills: Strong networking, negotiation, vendor management, and team leadership skills.

Communication: Excellent verbal and written communication skills in Tamil & English.

Mobility: Willingness to travel extensively within the city/region for event execution and site visits.

Key Performance Indicators (KPIs)

Lead Target: 200+ qualified leads per month.

Cost Per Lead (CPL): Maintaining campaigns within agreed operational budgets.

Lead Conversion Rate: Percent of field leads converted into demo bookings or enrollments.

Activation Volume: Number of successful apartment and school campaigns executed per month.

Perks & Benefits

Performance Incentives: Monthly or quarterly bonuses tied to exceeding the 200-lead target.

Travel & Fuel Allowance: Reimbursements for on-field travel, site visits, and client meetings.

Career Growth: Fast-track growth opportunities to lead regional offline marketing teams.