Officer - Marketing (Export)

Role & responsibilities

Export Marketing Strategy and Planning

• Develop and implement export marketing strategies aligned with the company's business objectives and international sales targets.
• Identify and evaluate potential export markets, customer segments, distribution channels, and business opportunities.
• Conduct market research to understand customer needs, competitor activities, pricing trends, and market developments.
• Develop annual export marketing plans, budgets, promotional strategies, and market expansion initiatives.
• Recommend market entry strategies and product positioning for international markets.

2. Coordination and Collaboration with Sales Managers

• Work closely with Sales Managers to develop and execute export sales and marketing plans.
• Coordinate regular meetings with Sales Managers to review sales performance, market developments, customer feedback, and new business opportunities.
• Align marketing campaigns, promotions, and customer engagement activities with sales targets and business priorities.
• Provide Sales Managers with market intelligence, competitor analysis, product information, promotional materials, and sales support tools.
• Collaborate with Sales Managers to identify prospective customers, distributors, agents, and strategic business partners in export markets.
• Support the preparation of customer proposals, presentations, product launches, trade promotions, and international sales campaigns.
• Monitor the effectiveness of joint sales and marketing initiatives and recommend improvements.
• Ensure clear communication between marketing and sales teams regarding customer requirements, market trends, pricing strategies, and promotional activities.

3. International Market Development

• Identify new export markets and develop strategies to increase the company's international market share.
• Build and maintain relationships with overseas distributors, importers, agents, and business partners.
• Participate in international trade fairs, exhibitions, business meetings, and industry events.
• Develop market-specific promotional strategies and adapt marketing materials to suit local market requirements.
• Monitor international trade developments, customer preferences, and competitor activities to identify growth opportunities.

4. Marketing Campaigns and Brand Development

• Plan and execute export marketing campaigns to promote the company's products and services internationally.
• Coordinate the development of product brochures, presentations, catalogues, digital content, and other marketing materials.
• Ensure consistent brand positioning and messaging across export markets.
• Work with the sales team to implement product promotions, launches, and customer retention initiatives.
• Evaluate campaign performance and recommend improvements based on market response and sales results.

5.Digital Marketing and Online Business Development

• Develop and implement digital marketing strategies to support export sales growth, international market expansion, and brand awareness.
• Plan, develop, and execute digital marketing campaigns across relevant platforms, including LinkedIn, Facebook, Instagram, email marketing, and other industry-specific digital channels.
• Develop and manage digital advertising campaigns, including Google Ads and social media advertising, in line with approved marketing budgets and target market priorities.
• Create and coordinate the production of digital marketing content, including product presentations, brochures, promotional videos, case studies, customer testimonials, newsletters, and industry updates.
• Collaborate with Sales Managers to develop market-specific digital campaigns that support product promotions, new product launches, distributor recruitment, and customer acquisition.
• Prepare regular digital marketing performance reports covering campaign results, lead quality, cost per lead, website performance, and contribution to export sales.
• Research competitors' online presence, digital marketing activities, product positioning, and customer engagement strategies to identify opportunities for competitive advantage.
• Ensure digital marketing content is consistent with the company's brand guidelines and tailored to the needs, language, and business practices of target export markets.
• Coordinate with external digital marketing agencies, website developers, designers, and content creators where required.

6. Sales Performance and Business Analysis

• Monitor export sales performance against agreed targets in collaboration with Sales Managers.
• Analyse sales reports, market trends, customer performance, and campaign effectiveness.
• Prepare regular export marketing reports highlighting achievements, challenges, opportunities, and recommended actions.
• Track marketing expenditure and ensure effective utilisation of the export marketing budget.
• Provide management with insights and recommendations to improve sales growth, profitability, and market penetration.
• Assist in developing sales forecasts and market development plans with Sales Managers.

7. Cross-Functional Coordination

• Liaise with finance on marketing budgets and campaign expenditure.
• Collaborate with customer service teams to improve customer satisfaction and strengthen long-term relationships.
• Ensure export marketing activities comply with applicable company policies, trade requirements, and relevant market regulations.

8. Customer Relationship and Stakeholder Management

• Support Sales Managers in maintaining strong relationships with key international customers and distributors.
• Gather and communicate customer feedback to improve products, services, and marketing strategies.
• Assist in resolving market-related customer concerns in collaboration with the relevant internal teams.
• Promote a customer-focused culture and encourage effective collaboration across departments.

Key Performance Indicators (KPIs)

Performance will be measured against agreed business targets, including:

• Export revenue growth and achievement of export sales targets.
• Effectiveness of collaboration with Sales Managers and achievement of joint business objectives.
• Growth in market share and distributor or customer coverage.
• Return on investment from export marketing campaigns.
• Achievement of marketing plans within approved budgets.
• Quality and timeliness of market intelligence and management reports.
• Customer retention, satisfaction, and engagement.
• Conversion of marketing-generated leads into sales opportunities.
• Successful implementation of export market development initiatives.