OEM Leader - Industrial Automation
Schneider Electric · Gurugram · onsite · Posted 30d ago
Undisclosed3–5 yrsfulltimeSourced from
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About this role
Job Summary
Responsibilities
Market Research, Segmentation Strategy
OEM Marketing Growth Planning
Sales Channel Performance
Customer Platforming Key Account Management
Product Solution Lifecycle Management
Digital Experience Enablement
Cross-Functional Global Alignment
Planning, Forecasting Governance
Key Performance Indicators
Qualifications
Technical Industry Expertise
Core Competencies
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
The SGM - OEM leads end-to-end growth for the OEM business, driving market strategy, segmentation and platforming, commercial policy alignment, channel performance, digital experience, and cross-functional coordination. The role builds and executes OEM marketing plans and multi-horizon growth strategies (AOP/AMSP/3-5 year), partnering with Sales, Category, Marcom, and Global teams to deliver sustained revenue, share, and profitability across Machine Builders, POEMs, Control Panel Builders, Integrators, and IADs.
Responsibilities
Market Research, Segmentation Strategy
- Conduct ongoing market and competitive research; translate insights into actionable strategies.
- Drive OEM segmentation and platforming; ensure platforming accuracy and updates.
- Evolve the OEM coverage model to improve reach, productivity, and profitability.
- Lead BFO OEM data maintenance and governance.
OEM Marketing Growth Planning
- Build and execute the annual OEM marketing plan (incl. digital) with Marcom.
- Develop and review strategic growth plans (AOP/AMSP/3-5yr) across OEM channels.
- Own OEM commercial policy suitability; support financial modeling (non-pricing role).
Sales Channel Performance
- Work with Sales to track channel performance and profitability; drive corrective actions.
- Lead sales acquisition automation to improve funnel efficiency.
- Monitor commercial KPIs: order value, cost, margin, EBID, and portfolio mix.
Customer Platforming Key Account Management
- Improve market transparency across customers, markets, and offers.
- Build, retain, and grow a strong base of OEM Key Accounts; manage pipeline health and global dashboard reporting.
Product Solution Lifecycle Management
- Support product launches, positioning, lifecycle transitions, competitor analysis, and promotions.
- Ensure customer insights flow to Offer/Category teams.
Digital Experience Enablement
- Define OEM digital experience needs and partner with DCX for implementation (MySchneider, web, CPQ/CRM/MA tools).
- Coordinate capability-building and training for OEM partners through internal programs.
Cross-Functional Global Alignment
- Collaborate with Global initiative leaders, OEM Regional Leader, Category, Finance, Marcom, and Operations.
- Drive synergy with other Business Entities with OEM exposure.
Planning, Forecasting Governance
- Develop the Annual Operating Plan and AMSP.
- Run market estimation, segmentation, growth sector analysis, and sales feedback loops.
- Assess macro/micro-economic factors and adjust plans accordingly.
Key Performance Indicators
- OEM revenue, margin, EBID, and mix improvement.
- Coverage, platforming accuracy, and account penetration.
- Pipeline health, win rate, sales cycle reduction, automation-led acquisition.
- OEM retention, NPS/CSAT, channel profitability.
- Campaign ROI and digital engagement metrics.
- On-time execution of OEM plans and reviews.
Qualifications
Education: Engineering degree in Electronics/Instrumentation; MBA/PGDM preferred.
Experience: 15+ years in Sales/Commercial roles; 5+ years leading significant sales teams in industrial automation/OEM.
Technical Industry Expertise
- Strong understanding of OEM machines, applications, buying criteria, and automation relevance.
- Knowledge of motion and control platforms (servo, drives, controls).
- Experience in product lifecycle, competitive mapping, and value selling.
Core Competencies
- Strategic thinking and strong execution discipline.
- Commercial and channel acumen.
- High collaboration and matrix influencing capability.
- Strong people leadership and customer orientation.
- Experience across Sales and Marketing; digital and data-driven mindset.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
CSATAutomationcrmCampaignDigital Experiencegrowth strategiesIndustrial automationBuyingControl PanelDashboardCustomer OrientationFinancial ModelingCyber SecuritycompliancefinanceForecastingCompetitor Analysis
About Schneider Electric
Schneider Electric
Industrial Automation
37.0k+
employees
1999
27 years old
Paris
France
About
Global leader in energy management and automation, driving sustainability and efficiency with €38.15 billion in 2024 revenue, innovating for a more sustainable future worldwide.
Industries
Industrial AutomationArchitecture & Interior Design
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