NPD Program Manager CMB

Role Description


Core Mandate


Key Responsibilities

1. Product Strategy & Planning

• Create rolling product plans based on customer insights, competition, and technology roadmap
• Define product specifications aligned with market needs and business objectives
• Drive product positioning and value proposition

2. Market Intelligence

• Monitor industry trends in technology and regulations
• Understand customer needs, lifestyle trends, and latent requirements
• Continuously track competitor products and forecast future competition
• Translate market insights into actionable product features

3. Cross-Functional Leadership

• Drive engineering changes with stakeholder alignment
• Coordinate across design, engineering, marketing, sourcing, and manufacturing
• Ensure seamless collaboration for product delivery

4. Performance Accountability - QCD

• Own volume and profitability targets for assigned products
• Improve product competitiveness through continuous enhancement
• Monitor product performance post-launch and drive corrective actions

5. Program Governance

• Oversee multiple projects within the program with on time delivery accountability
• Ensure strategic alignment and resource optimization
• Guide Project Managers on prioritization and execution

Key Performance Indicators

• Sales Volume achievement - NPD projects for particular year (shared resp)
• Time-to-market adherence
• Quality metrics - product satisfaction APEAL & IQS;
• Modularity % by QTY or % by value; Commonisation in %

Critical Success Factors

• Deep customer and market understanding
• Strategic product planning capability
• Cross-functional influence and collaboration

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