NPD Lead

New Product Development (NPD) Lead
Location: Bengaluru, India
Department: Product & Innovation
Employment Type: Full-time
About Wellopia
At Wellopia, we are redefining children's wellness by developing innovative, science-backed
products that empower healthier, happier childhoods. As a rapidly growing D2C brand, we combine
research, quality, and customer insights to create solutions trusted by parents across India.
We are looking for a passionate and results-driven New Product Development (NPD) Lead to
spearhead our innovation journey. This role is ideal for someone who thrives on turning ideas into
successful products, enjoys solving complex challenges, and can lead cross-functional teams to
deliver exceptional consumer experiences.
Key Responsibilities
Product Strategy & Innovation
Lead the complete NPD lifecycle; build the innovation pipeline; identify market trends and consumer
insights; develop commercially viable product concepts.
Product Development & Commercialization
Collaborate with R&D;, Quality, Regulatory, Supply Chain, Procurement, Design, Marketing and
Operations; drive formulation, packaging, pricing and positioning; ensure compliance and launch
readiness.
¢ Project & Stakeholder Management
Manage timelines, budgets, resources, external manufacturers, suppliers and packaging partners
while proactively mitigating risks.
¢ Market Intelligence
Conduct competitor benchmarking, analyze consumer feedback, monitor post-launch performance
and recommend improvements.
¢ Leadership
Lead and mentor the NPD team, present innovation roadmaps and business cases, and champion
cross-functional collaboration.
Qualifications
¢ Bachelor's degree in Food Technology, Nutrition, Pharmacy, Life Sciences, Engineering,
Business, or a related discipline.
¢ MBA or postgraduate qualification preferred.
¢ 58+ years of experience in New Product Development, Product Innovation, Product
Management, or Category Management.
¢ Experience in D2C, FMCG, Nutraceuticals, Healthcare, Consumer Goods, or Wellness industries
is highly preferred.
Core Competencies
Product Innovation & Commercialization ¢ Consumer & Market Insights ¢ Product Lifecycle
Management ¢ Cross-functional Leadership ¢ Strategic Thinking ¢ Project & Stakeholder
Management ¢ Vendor Development ¢ Regulatory Compliance ¢ Data-driven Decision Making ¢
Communication & Presentation
Preferred Experience

¢ Successfully launched multiple consumer products from concept to market.
¢ Experience working with contract manufacturers and third-party vendors.
¢ Strong understanding of the children's wellness, nutrition, healthcare, or consumer products
ecosystem.
¢ Prior experience in a fast-paced startup or high-growth D2C environment.
Why Join Wellopia?
At Wellopia, you'll have the opportunity to shape products that make a meaningful difference in the
lives of children and families. You'll work alongside passionate professionals in a collaborative,
innovation-driven environment where your ideas can directly influence business growth and
customer impact.
If you're passionate about creating category-defining products and leading innovation with purpose,
we'd love to hear from you.