New Business Development Manager

JOB DESCRIPTION
Company - KOTHARI METSOL PRIVATE LIMITED
Position New Business Development (NBD) Executive / Engineer
Department - Sales & Marketing
Reporting To - Sales Manager / Regional Sales Manager
Location - Pune, Maharashtra (Travel across assigned territory)

About Kothari Metsol Private Limited
Kothari Metsol Private Limited is one of India's leading manufacturers of soldering materials,
metallization wires, zinc wires, aluminium wires, soldering fluxes, and other non-ferrous
industrial consumables. The company serves customers across electronics, automotive,
engineering, galvanizing, capacitor manufacturing, and various manufacturing industries with
a strong commitment to quality, innovation, and customer satisfaction.

Job Summary
We are looking for an energetic, ambitious, and target-driven New Business Development & Customer Relationship
(NBD) Executive / Engineer to expand Kothari Metsol customer base across Domestic and
International markets.
The primary responsibility of this role is to identify, approach, and convert new business
opportunities by acquiring customers in existing and emerging industries. The candidate will
be responsible for developing new markets, generating qualified leads, conducting technical
and commercial discussions, negotiating business agreements, and successfully onboarding
new customers.
The ideal candidate should possess strong business development skills, technical
understanding of industrial consumables, excellent communication abilities, and a passion for
creating long-term business relationships.

Key Roles & Responsibilities
Business Development
Identify and develop new business opportunities in Domestic and Export markets.
Generate qualified leads through market research, digital platforms, industrial
directories, exhibitions, referrals, and networking.
Identify potential OEMs, manufacturers, distributors, exporters, and industrial users
for Kothari Metsol product portfolio.
Build a robust sales pipeline and continuously expand the customer database.
Develop market entry strategies for new industries and geographical regions.


Sales & Customer Acquisition
Prospect, qualify, and convert new customers into long-term business partners.
Conduct customer meetings, technical presentations, product demonstrations, and
application trials.
Understand customer manufacturing processes and recommend suitable technical
solutions.
Prepare techno-commercial proposals, quotations, and pricing strategies.
Negotiate commercial terms and successfully close new business opportunities.
Ensure smooth onboarding of newly acquired customers by coordinating with internal
departments.

Export Business Development
Identify potential overseas customers, distributors, dealers, and channel partners.
Develop new export markets through international trade portals, exhibitions,
embassies, trade councils, and digital platforms.
Coordinate with export documentation and logistics teams for smooth execution of
export orders.
Develop long-term relationships with international customers and distributors.
Monitor global market trends, competitor activities, pricing, and customer
requirements.
Market Intelligence
Conduct market research to identify new industries, applications, and business
opportunities.
Monitor competitor products, pricing strategies, market movements, and
technological developments.
Gather customer feedback and communicate market intelligence to management for
new product development.
Sales Planning & Reporting
Prepare weekly and monthly business development reports.
Maintain accurate records of leads, customer interactions, quotations, and
opportunities using CRM software.
Forecast future sales opportunities and maintain an active sales pipeline.
Participate in industrial exhibitions, trade fairs, technical seminars, and networking
events in India and overseas.
Qualifications
Bachelor's Degree or Diploma in:

Mechanical Engineering
Metallurgical Engineering
Electrical Engineering
Production Engineering
Industrial Engineering
Business Administration with Technical Sales exposure
Or any related discipline


2 - 5 years of experience in Business Development, Technical Sales, Industrial Sales,
Export Sales, or B2B Manufacturing Sales.
Candidates with experience in industrial consumables, welding products, soldering
materials, metallization products, non-ferrous metals, engineering products, or
manufacturing industries will be preferred.
Required Skills
Strong business development and customer acquisition skills.
Excellent communication, presentation, and negotiation abilities.
Technical understanding of industrial manufacturing processes.
Strong commercial and analytical mindset.
Ability to identify and develop new markets.
Knowledge of domestic and international B2B sales processes.
Experience with export business development and international customer
management is an added advantage.
Proficiency in Microsoft Office and CRM software.
Ability to prepare technical and commercial proposals.
Self-driven, proactive, and target-oriented.
Excellent networking and relationship-building skills.
Strong organizational and time management abilities.
Willingness to travel extensively within India and internationally.
Valid passport and driving license are preferred.
Key Performance Indicators (KPIs)

Achievement of monthly, quarterly, and annual new business revenue targets.
Number of new customers acquired.
Number of qualified leads generated.
Lead-to-customer conversion ratio.
Revenue generated from newly acquired customers.
Growth in Domestic market penetration.
Growth in Export market penetration.
Number of new distributors, dealers, and channel partners appointed.
Number of customer meetings, presentations, and product trials conducted.
Timely submission of business development reports and sales forecasts.
Contribution to strategic market expansion initiatives.