National Sales Manager - Retail

NATIONAL SALES MANAGER - RETAIL | PAN INDIA

About the Role:

We are looking for an experienced, commercially driven and strategic Sales Leader to lead and scale a high-growth Pan-India Retail Business across Modern Trade and General Trade.

This is a senior leadership position with responsibility for driving revenue growth, expanding distribution, strengthening key account relationships, improving commercial performance and building a high-performing national sales organisation.

Position Details:

Location: Mumbai HO

Coverage: Pan India

Reporting to: Director

Experience: 15+ years

Industry: FMCG / Food & Beverage / Dairy / Chocolates / Premium Packaged Foods / Gourmet Foods

Travel: Extensive Pan-India travel

Key Responsibilities:

- Own and execute the Pan-India Retail sales strategy across Modern Trade and General Trade.

- Drive revenue growth, distribution expansion and market development across India.

- Develop and manage strong relationships with national and regional key accounts.

- Lead commercial negotiations and manage trade investments, margins and profitability.

- Develop annual and quarterly sales plans, targets and channel strategies.

- Identify opportunities for new market development, distribution expansion and business growth.

- Monitor sales performance, distribution, productivity and key commercial metrics, and take corrective action where required.

- Strengthen channel execution and ensure effective implementation of sales strategies across regions.

- Lead, mentor and develop the national sales team, building a strong performance-oriented culture.

- Work closely with internal stakeholders to ensure alignment between sales strategy, commercial objectives and business execution.

- Provide regular business reviews, forecasts and market insights to the leadership team.

Candidate Profile:

We are looking for a seasoned sales professional with:

- 15+ years of progressive sales experience in FMCG, Food & Beverage, Dairy, Chocolates, Premium Packaged Foods or Gourmet Foods.

- Strong and proven experience across Modern Trade and General Trade.

- Demonstrated expertise in National Sales, Distribution and Key Account Management.

- Strong commercial acumen with experience in negotiations, trade investments and profitability management.

- A proven track record of revenue growth and distribution expansion.

- Strong understanding of the Indian retail landscape and channel dynamics.

- Excellent leadership, influencing, analytical and relationship-management skills.

- Strong business orientation with the ability to translate strategy into measurable sales results.

- Experience in Premium Food, Dairy, Chocolates, Bakery or Gourmet categories, FMCG will be preferred.

- Willingness to undertake extensive Pan-India travel.