National Sales Manager - Packaging (Capital Equipment Sales)

Job Description: Sales Manager Capital Equipment (Packaging & Printing)

Location: Gurugram & Mumbai
Experience: 15+ years
Role Type: Individual Contributor (IC) initially
Industry: Printing, Packaging, Labels, Folding Cartons & Converting

About the Role

We are looking for a commercially driven and technically sound Capital Equipment Sales professional to establish and develop a packaging equipment business from scratch.

This is a strategic, business-building role for someone who can independently develop the market, acquire new customers, build a strong client base and drive revenue growth. Initially, the position will be an Individual Contributor (IC) role, with complete ownership of business development, strategic account management and sales closures.

As the business grows and a strong customer base is established, a dedicated sales team is expected to be built over the next 1-2 years, offering the opportunity to take on a broader leadership role.

Please note: We are exclusively looking for candidates with proven capital equipment sales experience. Experience selling consumables, packaging materials, raw materials or other non-capital products will not meet this requirement.

Key Responsibilities

• Build the packaging equipment business from scratch by identifying market opportunities and developing a strong customer base.
• Develop and execute strategic sales plans to drive market penetration, order intake and revenue growth.
• Identify, prospect and acquire new customers across the printing, labels, folding cartons, flexible packaging and converting industries.
• Independently manage the complete sales cycle, from lead generation and customer meetings to technical discussions, commercial negotiations and deal closure.
• Build long-term relationships with business owners, Managing Directors, CXOs, Operations Heads and Production Heads.
• Conduct consultative sales discussions, presenting equipment solutions based on productivity, quality, profitability, operational efficiency and ROI.
• Manage long sales cycles involving high-value capital investments and complex decision-making processes.
• Generate business through customer visits, industry networking, exhibitions and strategic prospecting.
• Develop territory plans, sales pipelines, revenue forecasts and account development strategies.
• Coordinate with technical, service and project teams to ensure smooth execution from order confirmation to installation and customer acceptance.
• Build a sustainable sales pipeline and establish the foundation for future team expansion.

Mandatory Requirements

• 15+ years of experience in capital equipment sales, preferably within printing, packaging, labels, folding cartons, flexible packaging or converting.
• Proven track record of selling high-value capital equipment or industrial machinery.
• Strong experience in new business development, customer acquisition and strategic account management.
• Experience managing long sales cycles, complex commercial negotiations and ROI-based discussions.
• Technical understanding of printing and converting technologies, including flexographic, digital, offset/hybrid printing and finishing solutions.
• Strong commercial acumen, negotiation skills and the ability to independently close high-value deals.
• Excellent communication, presentation and stakeholder management skills.
• Ability to operate independently, take ownership and build a business with a long-term strategic outlook.

Important Candidate Criteria

• Capital equipment sales experience is mandatory.
• Candidates selling packaging materials, paper, inks, adhesives, labels, consumables or other non-capital products are not suitable.
• This is not an established-team management role at the outset; the candidate must be comfortable working independently as an IC.
• Candidates must have a business-building mindset and be capable of establishing the packaging division from scratch.
• The role offers the opportunity to build the business initially and potentially develop a sales team as the division expands over the next 1-2 years.

Drop your resume at [email removed] Or whatsapp at [phone removed]