National Sales Manager- Consumer Business

We are looking for an experienced and highly driven National Sales Manager- Consumer Business to lead and scale our pan-India distribution business.

The role will be responsible for overall sales growth, distribution expansion, channel development, distributor management, and execution across India . This position will report in to the Business Head -Consumer Business.

The ideal candidate will have a strong track record of building B2C distribution networks, managing large sales teams, driving secondary sales, and delivering revenue and profitability targets through a multi-layer distribution ecosystem.

This is a hands-on national leadership role requiring strong commercial acumen, market understanding, execution discipline, and the ability to build a scalable distribution engine.

Role & responsibilities

Pan-India Sales Leadership

• Own the pan-India B2C distribution sales strategy and revenue target.
• Develop and execute annual, quarterly, and monthly sales plans aligned with business objectives.
• Drive primary and secondary sales across distributors, dealers and other relevant channel partners.
• Ensure achievement of sales, revenue, volume, and profitability targets.

2. Distribution Network Expansion

• Build, strengthen, and scale the pan-India distributor network.
• Identify and appoint the right distributors based on market potential, capability, reach, and financial strength.
• Develop a structured approach to distributor onboarding, activation, productivity, and retention.
• Expand distribution into new geographies, towns, territories, and channels.
• Improve distributor productivity, outlet coverage, range penetration, and sales throughput.

3. Channel Development & Management

• Develop the overall B2C distribution channel strategy, including distributor, dealer, retailer, and other offline trade channels.
• Establish channel-wise targets, margins, schemes, incentives, and commercial structures.
• Build strong relationships with key distributors and channel partners.
• Monitor channel health, inventory levels, receivables, and profitability.
• Develop mechanisms to prevent channel conflict and ensure healthy market operations.

4. Sales Team Leadership

• Lead, mentor, and develop the sales team
• Build a high-performance sales culture focused on ownership, execution, and results.
• Define team structures, territories, KRAs, targets, and performance metrics.

Candidate Requirement

• Looking for a candidate from Lighting, Switches and Switchgear industry only
• Candidate must have exposure of sales in atleast 2 Regions of India and should have handled a large team
• Must be atleast at an RSM level or above