National Sales Head - HORECA/FMCG

Key Responsibilities:

- Drive enterprise B2B sales and key account management across HORECA and corporate verticals.

- Manage end-to-end client lifecycle, ensuring control over consumable sales.

- Execute the go-to-market strategy across Mumbai, Bangalore, and Chennai/Coimbatore, with plans for pan-India expansion.

- Collaborate closely with marketing and product teams to align sales execution with brand positioning and the R&D roadmap.

- Set aggressive monthly, quarterly and annual sales targets.

- Drive accurate forecasting, sales projections, business planning and performance tracking.

- Lead, mentor, and energize Regional Sales Managers; oversee indirect teams of Cluster, Area, and Territory Sales Managers.

- Establish a performance culture rooted in ownership, speed, and measurable results.

- Ensure rapid deployment and market penetration of the smart vending ecosystem.

- Ensure strong customer retention and recurring revenue from consumables and after-sales engagement.

- Maintain strong relationships with strategic accounts to maximize lifetime value.

- Collaborate with Product and Operations for seamless installation, customer experience, supply chain efficiency, and service uptime.

- Provide market insights to influence product development, pricing, and competitive strategy.

Behavioral Competencies:

- Strategic thinker with hands-on sales execution capability.

- Strong understanding of HORECA and enterprise client dynamics.

- High ownership mindset and commercial acumen.

- Excellent communication and stakeholder management skills.

- Candidate must be exceptionally strong with targets, projections, and fulfillment.

- Cultural fit: straightforward, adaptable, and grounded.

- Language: Fluency in Hindi required; Tamil preferred.

Qualification & Experience:

Age: 40 - 45 Years.

- 15+ years of experience in B2B or institutional sales.

- Candidates who have handled two or more regions at different stages of their career and are currently Regional Managers demonstrate the aptitude for a national role can be considered.

- Preferred backgrounds include HORECA, food ingredient, FMCG, FMCD.

- Experience working in the Northern and Western regions is mandatory.

- Blend of working with startup to mid-sized firms.