National Manager - Demand Generations

Role & responsibilities

• Drive demand generation initiatives to increase market penetration, footfalls, and sales conversions.
• Expand and strengthen dealer, distributor, and retail networks across key markets.
• Lead sales growth through effective management of GT, MT, and EBO channels.
• Execute trade marketing programs, retail activations, and product launch initiatives.
• Identify and develop new markets, channels, and growth opportunities.
• Ensure product availability, visibility, and in-store execution across retail touchpoints.
• Build strong relationships with channel partners and key stakeholders.
• Analyze market trends, consumer behavior, and competitive dynamics to generate actionable business insights.
• Monitor sales, distribution, campaign effectiveness, and channel performance against targets.
• Collaborate with regional teams to ensure consistent execution of national growth strategies.

Key Success Measures

• Sales & Volume Growth
• Distribution Expansion
• Dealer/Outlet Addition
• New Product Placement & Sales
• Demand Generation Impact
• Channel Partner Engagement
• Market Development & Brand Visibility

Preferred candidate profile

• Strong retail sales and channel management expertise across GT, MT, and EBO channels.
• Proven experience in dealer/distributor network development and market expansion.
• Hands-on experience in trade marketing, retail activations, and product launches.
• Ability to drive volume growth and create new markets through channel-led strategies.
• Strong commercial acumen with the ability to evaluate business opportunities and growth models.
• Deep understanding of consumer behavior, market dynamics, and brand positioning.
• Strong analytical capability and the ability to generate actionable market insights.
• Extensive field exposure and a strong understanding of on-ground execution.

Key Leadership Attributes

• Self-starter with high ownership and accountability.
• Strong decision-making ability.
• Balanced EQ and IQ.
• Strategic thinker with a growth mindset.
• Excellent stakeholder management and influencing skills.
• Future leadership potential with the ability to take on larger business responsibilities.
• Bias for action and excellence in execution.