National Key Account - Modern Trade, Q-com, E - Beverages FMCG

• Own the complete P&L for Modern Trade, Quick Commerce, E-Commerce and HoReCa business across PAN

India.

• Develop and execute the annual national key account business plan to deliver revenue, profitability and market

share objectives.

• Build, manage and strengthen strategic partnerships with national accounts and platforms Modern Trade

chains, Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, BigBasket, Jiomart, HoReCa customers, institutional

buyers and other emerging retailers.

• Lead end-to-end account management: onboarding, commercial negotiations, annual business plans (ABPs), trade

terms, promotions and joint business plans (JBPs).

• Secure new listings and ensure seamless catalogue management, content optimization, pricing and availability

across all channels.

• Plan and execute promotional calendars, visibility campaigns, platform-funded activity and seasonal sales events.
• Drive assortment strategy, new product launches and channel-exclusive SKUs across modern trade and digital

commerce.

• Monitor sales performance, inventory health, fill rates, stock availability and demand forecasting in collaboration

with supply chain and operations.

• Track collections, claims, trade spends and overall channel/account profitability.

Bachelor's degree in Business, Marketing, Commerce or related discipline; MBA preferred.

• 68 years of experience in Key Account Management, Modern Trade Sales, E-Commerce/Quick Commerce Sales

or Institutional Sales within FMCG, beverage or consumer goods.

• Proven track record managing accounts across multiple channels — Modern Trade, Quick Commerce, E-

Commerce and/or HoReCa — with strong existing relationships preferred.

• Strong understanding of marketplace operations, category management, digital merchandising and performance

marketing fundamentals.

• Experience handling P&L, trade budgets, commercial negotiations and revenue growth.

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