Nation With NaMo - Communication Generalist

Position Requirement:

- Develop strategic and compelling storytelling messaging on narratives related to the political domain and election campaigns.

- Strategize and execute a digital advertising plan in line with the business strategy, in coordination with the Digital Advertising team.

- People Management: Identify, recruit, and manage an effective and passionate team of high-calibre individuals to achieve business objectives.

- Supervise and guide content creators on narrative development and content review across platforms - Instagram, Facebook, YouTube, Sharechat, Moj, Telegram, and Koo.

- Conduct landscape assessment and competitor analysis, along with ongoing monitoring.

- Support the development of advertising material across multiple platforms in line with brand guidelines.

- Assist in planning, execution, and tracking of new trends in the communications space.

Must Have:

- Good understanding of Indian politics, history, and current affairs.

- Good understanding of both written and spoken Gujarati.

- 4-10 years of professional experience in a media organization.

- Digital media native who understands how to effectively communicate across social media platforms.

- Demonstrated ability to synthesize complex concepts, formulate a clear point of view, and write concise and compelling narratives.

- Strong project management skills and experience, including managing internal stakeholders, external agencies, and multiple campaigns simultaneously.

- Comfortable in a fast-paced, deadline-driven environment with the ability to manage priorities effectively.

- Willingness to go beyond the scope of the job and take ownership to get work done.

- Agile and flexible individual with a can-do approach to managing ambiguity and a highly iterative creative process.

Note:

- This is a contractual role till December 2027.