MT - Hyperpersonalization - Analyst

 About The Role  

Job Title - GN - SONG - MT - Hyperpersonalization - Analyst

Management Level 11 - Analyst

LocationGurgaon, Mumbai, Bangalore

Must have skills Banking, Fintech Industries

Good to have skills Marketing

ExperienceOverall experience of 2+ years with at least 1 year of experience in the Banking/Fintech domains, delivering insights with a focus on designing & executing customer-centric initiatives.


Educational QualificationPost-Graduation (Preferably MBA)

Job

Summary You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help deliver hyper-personalized experiences for their customers and enhance business performance within Banking and Fintech landscape.

Roles & Responsibilities

Collaboration and Stakeholder Management

o Collaborate with various client teams (including marketing, sales, and product) to align customer value management strategies with the respective teams' and overall organization's business goals.

o Communicate effectively with internal ACN leaders, SMEs and teams to ensure a cohesive and client-centric approach.

o Manage relationships with key partners to ensure compliance and smooth execution of all partner-related initiatives.

Data Analysis

o Monitor trends to identify anomalies, promptly flagging them to stakeholders and ensuring follow-up to resolution.

o Analyze data to uncover growth opportunities and recommend potential improvements.

o Track performance metrics and marketing interventions, highlighting key insights and resolving critical issues to support business objectives .

Project Management

o Plan , execute, and oversee projects, ensuring timely delivery and alignment with business goals.

o Develop and maintain project plans, timelines, and budgets, proactively addressing risks and mitigating issues.

o Monitor project performance, report progress to stakeholders, and implement process improvements for efficiency.

Retention / Churn Reduction Strategies

o Design and implement customer retention programs that are aligned to the unique challenges and opportunities of the Banking/Fintech/Insurance sectors to reduce churn and increase customer lifetime value leveraging data and analytical models.

o Work closely with product and marketing teams to create hyper-personalized campaigns and promotions to engage and retain customers.

Cross-Sell and Upsell Initiatives

o Identify opportunities for cross-selling and upselling based on segment-level behavior and preferences tailored to the banking / e-commerce / retail sectors.

Business Development

o Create business cases, solution deals and develop proposals to bring the best of Accenture's capabilities to clients.

 Qualification 

Professional & Technical

Skills:

Strong analytical skills and data-driven mindset to drive results-oriented decisions.

In-depth knowledge of industry from banking / fintech.

Strategic Thinking - Capability to align projects and processes with long-term business goals.

Crisis / Risk Management - Ability to effectively manage and lead during crises or challenging project situations by implementing contingency plans

Strong understanding of marketing processes & operating models

Good project management skills – The ability to plan, execute, and oversee projects to ensure that projects are completed on time, within budget, and meeting the specified goals.

Additional skills

o Excellent oral and written communication skills

o Proven success in navigating global matrixed environments and / or experience in client facing roles

o Ability to work effectively in a remote, virtual, fast-paced & unstructured global environment


Additional Information

An opportunity to work on transformative projects with key G2000 clients

Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.

Ability to embed responsible business into everything"”from how you service your clients to how you operate as a responsible professional.

Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities

Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

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