MSR - Influencer Management

Position description:

Responsible for influencer management in his area. This includes driving new influencer onboarding and engagement, influencer-level billing targets, driving premium/new products and tertiary sales, market working as per plan with regular touchpoints with tagged influencers and retailers, and providing timely market feedback to BDM.

Primary Responsibilities:

• Business development
• Identify, convert and engage new influencers as per targets.
• Provide timely feedback to BDM regarding market feedback around loyalty program, products, etc.
• Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers.
• Influencer management and expansion
• Own influencer engagement and targets for the area and ensure 100% adherence to plan.
• Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices.
• Lead site visits for contractors in the area and drive conversions and engagement.
• Conduct regular electrician meets and contractor meets as per plan.
• Discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, information around influencer loyalty program, distribute gifts/product samples/brochures, etc.
• Nurture and develop strong professional relationships with tagged influencers and key retailers - ensure consistent billings on app.
• Engage with key retailers to identify new influencers, push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures, etc.
• Process initiatives
• Complete trainings as per the defined training calendar.
• 100% adherence to KPI monitoring process.

Reporting Team:

• Reporting Designation: Market Support Manager
• Reporting Department: Influencer Management

Educational qualifications preferred:

• Graduate

Measurable Deliverables:

• Number of new influencers onboarded
• Number of active influencers scanning on the system
• % tertiary sales captured on loyalty program app
• Premium portfolio contribution
• Influencer meets as per plan / target
• Campaigns/initiatives/project(s) as per plan/target

Skills and Functional Competencies:

• Goal oriented: Proven history of sales record, sets clear priorities and meets targets.
• Result oriented: Entrepreneurial and self-motivating, good planning and organizational ability.
• Excellent sales and negotiation skills, and high commercial and business awareness.
• High level of communication ability and presentation skills, energized and enthusiastic, ability to build strong relations with key customers.
• Natural leader: Positive, driven, has ability to influence, sets good examples, ambitious and flexible.
• Self-starters, resilient, resourceful, and able to perform under pressure.
• High market presence and regular interaction with all stakeholders, should know the geography well.