AJMER · FULLTIME
MSR-Influencer Management Professional
Polycab Wires
Ajmer · onsite · Posted 5d ago
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Undisclosed2–5 yrsfulltimeAjmer
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Section · 01
About this role
Job Details
Position description
Primary Responsibilities
Reporting
Educational qualifications
Measurable Deliverables
Skills and Functional Competencies
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
- Group Company: Polycab India Limited
- Designation: Marketing Sales Representative
- Office Location: Ajmer
Position description
Responsible for Influencer management in his area. This includes driving new influencer onboarding and engagement, influencer level billing targets, driving premium/new products and tertiary sales, market working as per plan with regular touchpoints with tagged Influencers and retailers and providing timely market feedback to BDM
Primary Responsibilities
- Business development : Identify, convert and engage new influencers as per targets
- Business development : Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.
- Business development : Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers
- Influencer management and expansion : Own Influencer engagement and targets for the area and ensure 100% adherence to plan
- Influencer management and expansion : Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices
- Influencer management and expansion : Lead site visits for contractors in the area and drive conversions and engagement
- Conduct regular electrician meets and contractor meets as per plan : Discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute gifts/product samples/brochures etc
- Nurture and develop strong professional relationships with tagged influencers and key retailers - ensure consistent billings on app
- Engage with key retailers to identify new influencers, push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc.
- Process initiatives : Complete trainings as per the defined training calendar
- Process initiatives : 100% adherence to KPI monitoring process
Reporting
- Reporting Designation: Market Support Manager
- Reporting Department: Influencer Management
Educational qualifications
- Graduate
Measurable Deliverables
- Number of new influencers onboarded
- Number of active influencers scanning on the system
- % Tertiary sales captured on Loyalty program app
- Premium portfolio contribution
- Influencer meets as per plan / target
- Campaigns / Initiatives / project(s) as per plan/target
Skills and Functional Competencies
- Goal oriented: Proven history of sales record, sets clear priorities meets targets
- Result oriented: entrepreneurial and self-motivating, good planning and organizational ability
- Excellent sales and negotiation skills, and high commercial and business awareness
- High level of communication ability and presentation skills, energized and enthusiastic, ability to build strong relations with key customers
- Natural leader: Positive, driven, has ability to influence, sets good examples, ambitious and flexible
- Self-starters, resilient, resourceful, and able to perform under pressure
- High market presence regular interaction with all stakeholders, should know the geography well
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Section · 02
Skills
tertiary salessite visitsNegotiation SkillsCollateralssegmentationPOSMloyalty programBusiness DevelopmentcontractorOnboardingSalesBrochuresMarketing CollateralsmarketingBdm
Section · Company
About Polycab Wires
Polycab Wires
Electrical Equipment
4.8k+
employees
1996
30 years old
Mumbai, Maharashtra
India
₹7.9L PA avg
Avg at Polycab Wires
About
Polycab India Limited is a leader in Wire & Cables. The brand also has a wide range of switches, lighting, fans, and other electrical solutions for homes and commercial applications.
Industries
Electrical EquipmentIndustrial MachineryManufacturingElectronics
Employee ratings
10 reviews
4.0/ 5
Culture
3.3
Career growth
2.8
Work-life
3.3
Employees rate it well for
Overall Company40Compensation & Benefits38
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