Motion Graphic Specialist

Company Description

Leadup Universe is a career playbook platform designed for working professionals, offering innovative and tailored career-oriented programs. These programs are thoughtfully conceptualized by academicians, enriched with insights from industry practitioners, and validated by top executives (CXOs). Our focus is to deliver strategies and skills that empower professionals to excel in their careers.

Role Description

In office (Gurgaon)

Experience: 2–3 years

We are hiring a Video Editor & Content Strategist who can independently plan, edit, and deliver high-impact video content for program promotions, brand awareness, and leadership events.

This is an editing-first role with a strong emphasis on storytelling, motion graphics, and strategic thinking. The role requires the ability to understand programs and events, decide the right video formats, plan a video calendar, and execute edits accordingly. Exposure to marketing-driven and performance-oriented video content will be a strong advantage.

Key Responsibilities

Video Editing & Motion Graphics (Core)

• Edit videos for: Brand awareness campaigns, program and event promotions, paid ad creatives, testimonials, explainers, and highlight videos
• Use Adobe After Effects (Mandatory) for: motion graphics, text and title animations, subtitles, overlays, and transitions
• Maintain strong visual consistency and brand quality across all outputs

Video Strategy & Planning

• Understand program objectives, audience context, and campaign goals

Define:

• Video formats
• Narrative flow and content structure
• Themes aligned with awareness and conversion goals
• Create and manage video content calendars aligned with:
• Program timelines
• Events and launches
• Advertising and brand requirements

Marketing & Performance Context

• Edit with a focus on:
• Strong hooks and messaging
• Attention retention and pacing
• Performance-oriented creative execution
• Collaborate with marketing teams to refine creatives based on feedback and campaign outcomes

Execution & Delivery

• Manage multiple projects simultaneously: Deliver high-quality edits within timelines and ensure strong attention to detail and consistency.

Must-Have Skills

• Adobe After Effects – Mandatory
• Strong video editing and motion graphics expertise
• Ability to independently structure compelling video narratives
• Experience editing campaigns, ad creatives, or branded content
• Strong ownership and execution capability

Preferred Background

• Exposure to marketing, digital media, or performance-led content
• Experience working on paid ad creatives or brand campaigns
• Knowledge of Adobe Premiere Pro, Photoshop, and Illustrator
• Familiarity with EdTech, education, events, or B2B environments

What We're Looking For

• An editor-first professional with strategic thinking
• Someone who can identify what content is needed and how it should be executed
• Strong storytelling and visual judgment
• Comfort working in a fast-paced, campaign-driven environment

What You'll Get

• Ownership of video content strategy and execution
• Opportunity to work on premium executive education programs and leadership initiatives
• Consistent, high-impact editorial work
• Direct influence on brand visibility and campaign performance

How to Apply

Please share: (at [HIDDEN TEXT])

• Your video editing portfolio (ads, motion graphics, explainers preferred)
• Tools you use (please clearly mention Adobe After Effects)