Modern Trade Manager

Job Purpose

We are looking for an aggressive, result-oriented Sales Leader to establish and scale our brand footprint across multi-state supermarket chains and hypermarkets. The ideal candidate will own the entire corporate listing, pricing, and merchandising process for our dynamic product line, which ranges from high-velocity impulse utilities (Mosquito Bats, Table Lamps, Flashlights) to lifestyle electronics (Battery Mini Choppers, Portable Tyre Inflators, Humidifiers, Coffee Machines...etc).

Key Responsibilities

• Corporate Account Management & Listing
• Listing & Fill-Rates: Secure immediate product listings, code creations, and optimal shelf space across tier-1 key accounts (Avenue Supermarts/DMart, Reliance Retail, Spencer's, Star Bazaar, LuLu) and Tier-2 Regional supermarkets of each state like Ratnadeep Supermarket,
• Category Management: Actively negotiate margins, backend rebates, visibility shares, and annual business plans (JBP) with national category managers.
• Product Differentiation Strategy: Effectively pitch bats/flashlights as checkout-counter FMCG impulse buys, and mini choppers/tyre inflators as premium lifestyle or automotive aisle products.
• Field Execution & Merchandising
• Off-Take Growth: Drive product off-takes by designing high-impact in-store visibility programs, end-cap displays, and cross-merchandising bins.
• Fill-Rate Infrastructure: Maintain an uninterrupted supply chain with greater than 95% fill-rates to prevent stock-outs and auto-po penalties.
• Team Leadership: Recruit, train, and manage a high-performing field force of Key Account Managers (KAMs), Area Managers, and in-store promoters.
• Financial Management
• P&L Ownership: Manage the Modern Trade channel's Topline and Bottomline, balancing commercial margins with trade marketing investments.
• Reconciliation & Claims: Oversee timely commercial payment clearances, damage claims settlements, and trade schemes reconciliation.

Candidate Profile & Qualifications

Experience Required

• Total Experience: 5-8 years in Modern Trade sales.
• Relevant Leadership: Minimum 2-3 years leading National or Regional Modern Trade accounts.
• Direct Network: Must hold existing personal relationships with Category Buyers at Reliance Retail, Avenue Supermarts (DMart), and Spencer's
• Target Background Companies (Preferred)
• FMEG / Lighting: Havells, Bajaj Electricals, Crompton, Signify (Philips), Eveready, Syska, Halonix.
• Small Domestic Appliances / Cookware: Stovekraft (Pigeon), TTK Prestige, Inalsa, Glen, Butterfly.

Core Skills

• Deep expertise in Modern Trade account mechanics, margin structures, and commercial negotiation.
• Strong numerical capability to compute complex pricing matrices, promotional ROI, and supply chain timelines.
• Excellent data analysis skills to study account-wise category data and forecast stock requirements.

What We Offer

• Competitive fixed compensation package with aggressive performance bonuses.
• Complete autonomy to build the modern trade channel from the ground up.
• Opportunity to lead a high-growth product catalogue backed by strong operational support.