Modern Trade Key Account Manager

 www.wellbefoods.com

Wellbe Foods is a leading healthy snacks and food brand committed to delivering nutritious, innovative, and high-quality products to consumers across India. We are looking for an experienced Key Accounts Manager to drive Modern Trade sales and strengthen strategic partnerships with leading retail chains.

Key Responsibilities

• Manage and grow business with Modern Trade accounts such as Reliance Retail, D-Mart, Lulu, Spar, More, Nature's Basket, Star Bazaar, and regional retail chains.
• Achieve monthly, quarterly, and annual sales targets and revenue objectives.
• Develop annual business plans, joint business plans (JBP), and promotional calendars with key accounts.
• Negotiate commercial agreements, trading terms, margins, listing fees, and promotional investments.
• Ensure strong product visibility, availability, and shelf placement across stores.
• Monitor sales performance, stock levels, replenishment, and inventory management to avoid stock-outs.
• Coordinate with supply chain, merchandising, marketing, and finance teams for seamless execution.
• Drive new product listings and expansion opportunities across assigned accounts.
• Analyze sales trends, market intelligence, competitor activities, and category performance.
• Track promotion effectiveness and recommend corrective actions to maximize ROI.
• Manage account receivables and ensure timely collections.
• Build strong relationships with category managers, buyers, and decision-makers within key retail partners.

Required Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce, or related field.
• MBA preferred.
• 10+ years of sales experience with at least 5 years in Modern Trade Key Account Management.
• Experience handling national and regional MT chains in FMCG/Food industry.
• Strong understanding of category management, trade marketing, and retail operations.
• Excellent negotiation and stakeholder management skills.
• Strong analytical and presentation skills.
• Proficiency in MS Excel, PowerPoint, and sales reporting tools.

Key Skills

• Modern Trade Sales Management
• Key Account Management
• Joint Business Planning (JBP)
• Trade Promotions
• FMCG Sales
• Category Management
• P&L Management
• Revenue Growth Strategies
• Business Development
• Negotiation & Relationship Management
• Forecasting & Demand Planning
• Distributor & Supply Chain Coordination
• Market Analysis & Reporting

KPIs

• Sales Growth Achievement
• Account-wise Revenue & Profitability
• New Product Listings
• Market Share Growth
• On-Shelf Availability
• Promotion ROI
• Collection Efficiency.

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