Modern Trade Executive For Consumer Healthcare division

Key Responsibilities:

1. Sales & Revenue Management

• Achieve monthly, quarterly, and annual sales targets for the Modern Trade channel.
• Develop and implement strategies to drive volume, market share, and profitability in modern trade outlets.
• Monitor and analyse sales performance and take corrective actions to bridge gaps.

2. Key Account Management

• Build and nurture relationships with key modern trade accounts in the assigned territory.
• Negotiate and execute agreements, promotions, and in-store displays with key accounts.
• Ensure stock availability, merchandising, and smooth operational execution at modern trade outlets.

3. Team Management & Coordination

• Lead and guide a team of Promoters and Merchandisers to execute plans effectively.
• Train and develop the team to improve productivity and in-store execution.
• Collaborate with the marketing team to implement trade marketing activities.

4. Distributor & Supply Chain Management

• Ensure optimal supply chain management to prevent stockouts at customer points.
• Monitor distributor performance and ensure adherence to company policies.
• Regularly review inventory levels to maintain optimal stock at modern trade outlets.

5. Market Insights & Reporting

• Conduct regular market visits to ensure proper execution of sales and promotional activities.
• Gather and analyse competitor activities and consumer trends in modern trade.
• Prepare and share sales reports, forecasts, and market insights with the management team.

6. Compliance & Process Adherence

• Ensure compliance with company policies, trade practices, and ethical standards in all business dealings.
• Maintain proper documentation of sales agreements, promotions, and other essential records.

Key Skills:

• Strong negotiation and relationship-building abilities.
• Analytical mindset with expertise in sales data analysis & forecasting.
• Proficiency in MS Office (Excel, PowerPoint) and sales reporting tools.
• Leadership and team management capabilities.
• Ability to work in a fast-paced, result-oriented environment.Role & responsibilities.