Modern Retail Specialist

Your role:

• Manage all regional Trade marketing activations and brand visibility in Modern & Traditional trade for Philips PH business.
• Responsible for sell-out for ISP and NON-ISP outlets of the region.
• Closely work with local sales team to realize sales targets at key customers and provides input for local strategies.
• Managing, training and developing ISPs and merchandiser to perform to its best potential
• Responsible for input delivery by an ISP and Merchandiser.
• Ensuring ranging , listing and assortment as per the segmentation of outlet while close working with KAM.
• Driving best in class marketing activity regionally`
• Plan and implement regional & trade actions & promotions in order to optimize stock levels in the chain, stimulate sales-out and loyalty of distribution channel
  Monitors and impact of new activities through sales metrics and also reviews and implements strategies for improving activation efficiency and productivity.
• Ensures execution as per planned timeline, budgets and brand integrity.
• Optimizes shelve (portfolio, promotions, etc) Prescence and visibility and improves customer experience at purchase point to drive brand preference, increase conversions and basket size
• Manage, train, motivate and retain marketing executives, promoters & merchandisers. Drive retail training, POS and concept selling
• Be actively and consistently present in field on regular basis to implement and monitor trade marketing initiatives.
  Traveling expected within defined geographies.

You're the right fit if:

• Sell out manager /sell activation experience from FMCG / FMCD industry of 4-5 years.
• A good understanding of marketing & sales function of reputed brands will be ideal.
• Have leadership ability to handle and manage a team and getting best out of them
• Good at planning, strong execution skills/experience, good at data analysis and reporting, strong communication skills, attention to detail, high commitment levels.
• Extensive travel, almost 80% of working days.