Modern Format Retail Channel Head

Greeting of the day !

Company Name-Waaree Energies Ltd

Role- Modern Format Retail Channel Head

Location -Goregaon ,Mumbai

Experience - min 10 Years

Key Responsibilities

A. Modern Trade Channel Strategy & Expansion

• Define Modern Format Retail strategy aligned to Waarees 3-5 year retail growth vision.
• Identify priority formats:
• Large electronics chains
• Specialty Solar/energy stores
• Hypermarkets
• Omni-channel Platforms
• Develop national & regional rollout plans.
• Lead new account acquisition and strategic partnerships.

B. Key Account Management (National Chains)

• Own relationships with modern retail chains (National & Regional).

• Negotiate:
• Commercial Agreements
• Margin structures
• Listing Fees & trade schemes
• Display space & visibility agreements
• Drive joint business plans (JBP) with large retail partners.

C. Category & Portfolio Strategy

• Curate right product assortment for:
• Residential rooftop kits
• Inverters & hybrid systems
• Energy storage systems
• Smart meters
• Cables & transformers
• Optimize SKU mix by:
• City tier
• Store format
• Customer segment
• Manage pricing architecture for modern trade vs. general trade.

D. Retail Execution & Merchandising

• Develop planograms & in-store branding strategy.
• Ensure:
• Premium display zones
• Demo units
• Trained in-store promoters
• Branded experience corners
• Drive sell-out programs & retail activations.

E. Revenue & P&L Ownership

• Own Modern Format Retail P&L.
• Drive:
• Revenue growth
• Gross margins
• Sell-through performance
• Working capital efficiency
• Monitor secondary sales & inventory norms.

F. Omni-Channel Integration

• Integrate modern trade with:
• E-commerce platforms
• Brand website
• Digital lead generation funnels
• Enable click-and-collect & assisted sales models.
• Build CRM & customer capture mechanisms in stores.

G. Retail Capability & Team Leadership

• Build & lead high-performance modern trade team.
• Design incentive frameworks for retail channel teams.
• Align with:
• Marketing
• Supply chain
• Digital
• Category heads
• Review performance weekly/monthly with data dashboards.

H. Data, Analytics & Market Intelligence

• Track:
• Store productivity
• Conversion rates
• Average ticket size
• ROI per store
• Identify underperforming formats and course correct.
• Monitor competitor presence & pricing in stores.

Interested candidates can send direct cv to [email removed]

Thanks & Regards,

Deepali

Waaree