Mobile Marketing

Job Title: Mobile Marketing - GCC

Level : Assistant Manager

Location: Gurgaon

Reporting: Senior Manager - Mobile Marketing

About The Function

The GCC team at MakeMyTrip manages the international charter of driving growth across the GCC region. The team's core objective is to establish MakeMyTrip (MMT) as the leading Online Travel Aggregator (OTA) by enabling strong top-line growth while maintaining bottom-line efficiency. Key focus areas include building the best selection across flights and hotels, offering competitive pricing, launching innovative features, delivering a delightful customer experience, and strengthening customer affinity and loyalty across the region.

About The Role

We're looking for a passionate and performance-driven mobile marketing professional to lead our app user acquisition efforts. In this role, you will strategize, execute, and optimize paid campaigns across platforms such as Google UAC, Meta (Facebook & Instagram), Snapchat, and more. You will be instrumental in driving high-quality installs, maximizing ROI, and contributing to business objectives through sharp performance marketing and data-led decisions.

What Will You Be Doing

• Strategy Development: Craft and implement robust paid marketing strategies aligned with overall business objectives and mobile growth targets.
• Campaign Management: Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), Snapchat, and other key platforms.
• Performance Analysis: Track, analyze, and report on campaign metrics; leverage insights to improve ROI and meet defined KPIs.
• Budget Management: Efficiently manage and allocate campaign budgets to ensure maximum effectiveness and cost efficiency.
• Customer LTV & Retention : Coordinate with the CLM team to engage user cohorts through remarketing channels like Google UACe, RevX, and Criteo.
• Cross Functional Collaboration : Collaborate with Revenue and Product teams to drive funnel improvements and conversion through targeted offers and product enhancements.
• Reporting & Data Visualisation: Create clear and concise reports and automated dashboards to communicate insights effectively to leadership and cross-functional teams
  
  

Qualifications & Experience

• MBA from a reputed institute with 2–4 years of hands-on experience in performance marketing, demonstrating a strong track record in running and scaling paid campaigns
• Platform Expertise: Proficiency in Google Ads, Meta Ads Manager (Facebook & Instagram), Snapchat Ads; exposure to other platforms like LinkedIn, Twitter, TikTok is a plus.
• Analytical Mindset: Strong analytical skills with the ability to draw insights from performance data and drive data-backed decisions
• Certifications: Google Ads, Meta Blueprint, or similar certifications will be an added advantage
• Creative Understanding: Good understanding of creative elements and their role in driving campaign performance
  
  

Key Success Factors

• Creative Thinking: Ability to think innovatively and craft impactful mobile marketing strategies that break the clutter
• Strong Communication: Excellent communication and collaboration skills to work effectively across cross-functional teams
• Attention to Detail: Sharp attention to detail and strong organizational abilities to manage multiple campaigns simultaneously and flawlessly