Mobile Marketing Professional
MakeMyTrip · Gurugram · onsite · Posted 66d ago
Undisclosed4–9 yrsfulltimeSourced from
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About this role
Job Title
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Mobile Marketing - GCC
Level Assistant Manager
Location Gurgaon
Reporting Senior Manager - Mobile Marketing
Job Summary The GCC team at MakeMyTrip manages the international charter of driving growth across the GCC region. The team's core objective is to establish MakeMyTrip (MMT) as the leading Online Travel Aggregator (OTA) by enabling strong top-line growth while maintaining bottom-line efficiency. Key focus areas include building the best selection across flights and hotels, offering competitive pricing, launching innovative features, delivering a delightful customer experience, and strengthening customer affinity and loyalty across the region.
Role Overview We're looking for a passionate and performance-driven mobile marketing professional to lead our app user acquisition efforts. In this role, you will strategize, execute, and optimize paid campaigns across platforms such as Google UAC, Meta (Facebook Instagram), Snapchat, and more. You will be instrumental in driving high-quality installs, maximizing ROI, and contributing to business objectives through sharp performance marketing and data-led decisions.
Responsibilities - Strategy Development: Craft and implement robust paid marketing strategies aligned with overall business objectives and mobile growth targets.
- Campaign Management: Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook Instagram), Snapchat, and other key platforms.
- Performance Analysis: Track, analyze, and report on campaign metrics; leverage insights to improve ROI and meet defined KPIs.
- Budget Management: Efficiently manage and allocate campaign budgets to ensure maximum effectiveness and cost efficiency.
- Customer LTV Retention: Coordinate with the CLM team to engage user cohorts through remarketing channels like Google UACe, RevX, and Criteo.
- Cross Functional Collaboration: Collaborate with Revenue and Product teams to drive funnel improvements and conversion through targeted offers and product enhancements.
- Reporting Data Visualisation: Create clear and concise reports and automated dashboards to communicate insights effectively to leadership and cross-functional teams
- MBA from a reputed institute with 2-4 years of hands-on experience in performance marketing, demonstrating a strong track record in running and scaling paid campaigns
- Platform Expertise: Proficiency in Google Ads, Meta Ads Manager (Facebook Instagram), Snapchat Ads; exposure to other platforms like LinkedIn, Twitter, TikTok is a plus.
- Analytical Mindset: Strong analytical skills with the ability to draw insights from performance data and drive data-backed decisions
- Certifications: Google Ads, Meta Blueprint, or similar certifications will be an added advantage
- Creative Understanding: Good understanding of creative elements and their role in driving campaign performance
- Creative Thinking: Ability to think innovatively and craft impactful mobile marketing strategies that break the clutter
- Strong Communication: Excellent communication and collaboration skills to work effectively across cross-functional teams
- Attention to Detail: Sharp attention to detail and strong organizational abilities to manage multiple campaigns simultaneously and flawlessly
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Customer ExperienceCraftCampaignanalytical thinkingOTAmobile marketingperformance analysisremarketingPaid CampaignsPaid MarketingBudget ManagementCampaign ManagementGoogle AdsFacebook AdsPerformance Marketingmarketing
About MakeMyTrip
MakeMyTrip
Internet
2.5k+
employees
2000
26 years old
Gurgaon/Gurugram, Haryana
India
About
MakeMyTrip provides Flight Tickets, Hotels, Holiday Packages, Bus and Train / Railway Reservations for India & International travel.
Industries
Internet
Employee ratings
1,014 reviews
3.4/ 5
Culture
3.4
Career growth
2.9
Work-life
3.5
Employees rate it well for
Work Culture139Work Life Balance127Salary98Senior Management95Learning83
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