Mobile App Marketing Manager
AppSmartz · Mohali · onsite · Posted 31d ago
About a minute. You'll make an account on the way through.
About this role
Key Responsibilities
- Develop and execute data-driven marketing strategies across Google Ads, Meta Ads and Apple Search Ads.
- Manage and optimize paid user acquisition campaigns with a focus on positive ROI and high ROAS.
- Drive organic growth via ASO, content partnerships, influencer outreach, and other scalable growth levers.
- Identify and build strategic tie-ups and partnerships to open new avenues for user acquisition.
- Monitor key performance metrics, analyze trends, and optimize campaigns based on insights.
- Work closely with product and creative teams to align marketing strategies with product vision.
Key Skills
- 3-6+ years of experience in mobile app marketing, with proven success in both organic and paid acquisition.
- Deep understanding of performance marketing across Google UAC and Apple Search Ads.
- Strong grasp of ROAS-based campaign structures, analytics, and performance attribution using MMPs.
- Experience marketing global mobile apps, preferably with exposure to entertainment or content-heavy products.
- Demonstrated ability to create and scale marketing strategies with measurable ROI.
- Excellent communication, analytical, and stakeholder management skills.
Product
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
About AppSmartz
AppSmartz
IT Services & Consulting
75
employees
2015
11 years old
Mohali,Punjab
India
₹5.1L PA avg
Avg at AppSmartz
About
We are young, energetic, ever innovating Mobile Apps Company. We come from a strong Mobility background with loads of experience in the domain. We understand, what mobility means for today's user and hence constantly strive to innovate and bring the next generation Mobile apps for the consumers.
We are not like a conventional Mobile apps service company. We only focus on products that touch our consumers in one way or the other. Our prime focus areas are
> Entertainment
> Education
> Healthcare
> Utility
Technology is in our DNA. Be it Internet of Things (IoT) or Virtual Reality (VR), we are always exploring new technology avenues to bring the next generation products in the market
Industries
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Culture
5.0
Career growth
4.9
Work-life
5.0
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