Miduty - Category Growth Head

Role: Category Growth Head

Location: Gurugram

Company: Miduty

Mission: Scale Liver Detox from 50 Cr to 500 Cr while building Liver Health into a category Miduty can own.

The Role:

We are looking for an entrepreneurial Business Head who will operate Liver Detox almost like the CEO of a business within Miduty. This is not a conventional Brand Manager role. You will own the growth, P&L, consumer, positioning, innovation and execution of Liver Detox with one clear mandate: Build Liver Detox from a 50 Cr product into a 500 Cr category-defining brand. You will work directly with the Founder/Formulator.

What You Will Own:

1. 50 Cr 500 Cr Growth Strategy:

Build and execute the roadmap across:

- D2C

- Marketplaces

- Offline

- Healthcare professionals

- Partnerships

- New consumer segments

- International opportunities

- Repeat and retention

Identify exactly where the next 450 Cr will come from and translate that into quarterly execution plans.

2. Complete P&L Ownership:

Own:

- Revenue

- Gross margin

- Contribution margin

- CAC

- Marketing efficiency

- AOV

- Repeat rate

- Inventory

- Forecasting

- Channel profitability

You are accountable not merely for growth, but for profitable growth.

3. Make Liver Health a Category:

Build consumer understanding around liver health and establish a compelling reason for consumers to care about it. Work with the CMO and Founder to determine: What should Miduty own in the consumer's mind when she thinks about liver health?

4. Consumer Obsession:

Understand:

- Why consumers start Liver Detox

- What problem they believe they're solving

- Why they continue

- Why they discontinue

- What results they expect

- What creates trust

- What prevents purchase

- What drives recommendation

Spend meaningful time listening directly to customers. Turn those insights into product, communication and growth decisions.

5. Build the Growth Engine:

Constantly identify opportunities across:

- Acquisition

- Landing pages

- Conversion

- Sampling

- Bundling

- Cross-selling

- CRM

- Subscription/replenishment

- Influencers

- Content

- Performance marketing

- Referral

- Community

The question should constantly be: Where is the next 10 Cr of revenue hiding?

6. Product & Innovation Roadmap:

Work directly with the Founder/Formulator to identify opportunities surrounding liver health. You will bring: Consumer problem + market opportunity + commercial case. The Founder/R&D team will bring: Science + formulation + product innovation. Together, build a defensible Liver Health portfolio rather than an endless collection of SKUs.

7. Channel Expansion:

Determine how Liver Detox should scale beyond its existing channels. Evaluate and execute opportunities across:

- Amazon and marketplaces

- Modern trade

- Pharmacy

- Healthcare professionals

- Dermatology/wellness channels where relevant

- International markets

- Strategic partnerships

Every channel must have a clear economic rationale.

8. Cross-Selling Within Miduty:

Miduty already has an existing customer base. Build intelligent journeys that introduce Liver Detox to appropriate existing consumers and increase:

- Penetration

- AOV

- Repeat

- LTV

9. Build the Team:

Identify the organization required to reach 500 Cr. Build and lead the appropriate category/growth team while leveraging Miduty's central:

- Creative

- Content

- Performance

- CRM

- Ecommerce

- Sales

- Supply chain

- Consumer insights

You must be able to get multiple functions moving toward one number.

Key KPIs:

Your primary KPI: Profitable Net Revenue from Liver Detox. Supporting KPIs:

- Annual revenue growth

- Contribution margin

- Category P&L

- New customer acquisition

- CAC / marketing efficiency

- Repeat purchase rate

- LTV

- AOV

- Conversion rate

- Channel profitability

- Revenue from new channels

- Revenue from cross-sell

- New launch success

- Inventory health

Who We're Looking For:

Ideally 7-13+ years of experience across high-growth consumer businesses such as:

- Nutraceuticals

- Wellness

- Beauty

- FMCG

- D2C

- Consumer healthcare