MID PPC Executive

We are looking for a performance-driven Mid PPC Executive who can independently manage and optimize paid campaigns, drive quality conversions, and maximize ROI across multiple platforms.

Key Responsibilities

• Plan, execute & optimize campaigns across Google Ads, Bing Ads, Apple Search Ads & social platforms.
• Conduct keyword, competitor & audience research to build effective campaigns.
• Create and optimize ad copies, targeting, bidding strategies & landing pages.
• Monitor CTR, CPC, CPA, Conversion Rate & ROAS and take corrective actions.
• Manage campaign budgets with a strong focus on ROI and performance.
• Conduct A/B testing to continuously improve campaign results.
• Set up and monitor conversion tracking, GA4 & campaign analytics.
• Prepare weekly/monthly performance reports with actionable insights.
• Collaborate with Content, Design, SEO & Development teams for campaign improvements.
• Stay updated with the latest PPC trends, platform updates & best practices.

What We're Looking For

• 2+ years of hands-on PPC / Paid Media experience.
• Strong expertise in Google Ads; certification is a plus.
• Working knowledge of GA4, GTM, SEMrush or similar tools.
• Strong analytical and problem-solving skills.
• Good understanding of keyword research, bidding, targeting & conversion tracking.
• Ability to independently manage campaigns and take end-to-end ownership.

Good to Have

• Experience with Apple Search Ads & Mobile App Campaigns.
• Exposure to IT/SaaS/Technology campaigns.
• Experience with international markets and multi-geo campaigns.