Mice Sales Manager

Role & responsibilities

MICE Sales Manager

Department: Sales & Marketing
Designation: MICE Sales Manager
Reporting To: Director of Sales / Director of Sales & Marketing
Industry: Hospitality Hotels & Resorts
Location: As per business requirement

1. Job Purpose

To generate and maximize revenue through MICE (Meetings, Incentives, Conferences & Exhibitions) business by developing corporate accounts, acquiring new clients, managing event enquiries, and converting business opportunities into confirmed bookings. The role focuses on achieving revenue targets, strengthening client relationships, and ensuring seamless coordination for corporate events, conferences, and group stays.

2. Key Responsibilities

A. Sales & Business Development

• Identify and develop new business opportunities in the MICE segment.
• Generate leads through corporate companies, event management agencies, travel agents, DMCs, and professional associations.
• Build and maintain strong relationships with corporate clients and key decision-makers.
• Conduct client meetings, sales calls, property visits, and presentations.
• Achieve monthly, quarterly, and annual MICE revenue targets.
• Develop strategies to increase corporate group bookings, conferences, residential meetings, and incentive travel business.