MGS_Manager Analytics

Job Summary

The Manager, Analytics is accountable for measurement planning and KPI identification that sets the foundation for ongoing campaign reporting, analysis, insights generation, and data visualisation across all digital media tactics. You will collaborate closely with the Director, Analytics and other Analytics teammates in evaluating measurement platforms, identifying team training needs and creating measurement frameworks. You will also work with fellow teammates to ensure client analytics work is achieved, and for ensuring measurement plans, dashboarding and reporting, insights, and optimization recommendation for assigned clients is conducted under best practices. You will be responsible for ensuring data quality and accuracy and serve as a trusted advisor to internal and external teams.

Responsibilities

• Prepare and present ongoing client reporting, insights, and strategic recommendations on landing page/website performance to clients or internal teams
• Conduct exploratory data analysis and modeling from complex, disparate data sources to recognize patterns
• Uncover the why behind data, identify performance improvement opportunities, and forecast performance
• Seek efficiency through automated data collection
• Identify appropriate A/B testing opportunities
• Prepare case studies and POVs for use in pitches and client and internal education
• Serve as a mentor to other team members, helping to train and educate the agency on analytics capabilities

Key Requirements

• Experience working with B2B clients
• 3+ years in analytics, media measurement, data strategy, or related field.
• 3+ years of Microsoft Excel, and Data Visualization Tools- Datorama, Tableau, or Power BI
• 2+ client management and project management experience

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.