Metrics Analyst
Radancy · Bengaluru · onsite · Posted 41d ago
Undisclosed1–2 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Job Summary
Responsibilities
Qualifications
Work Location
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
What does a great Metrics Analyst do
Responsible for data structure and ongoing analysis of a set group of clients. It's all about working with your team to set strong foundations which enable the data to be turned into a story which outlines learnings and actions. It usually requires a background in website analytics, digital marketing, social media marketing, business intelligence tools and internet technologies.
Responsibilities
- Implement online media campaigns for clients through the company's third-party ad server and proprietary systems in a timely manner.
- Provide technical expertise to identify and resolve any issues with campaign tracking and/or reporting.
- Leads QA by identifying and troubleshooting creative, ad tags and floodlight tag issues to ensure all launched campaigns continue to track and serve correctly
- Structures and analyzes advertising campaigns, highlighting campaign strengths and weaknesses, performance, trends and external influencers.
- Acts as technical Subject Matter Expert on Radancy's reporting platform, campaign/reporting methodologies and third-party tracking knowledge to support internal teams.
- Liaison with vendor partners for implementation and data accuracy purposes.
- Assists internal teams with monthly or quarterly client presentations. This includes:
- Recommendations on optimization for campaigns in progress, maximizing media effectiveness and return on investment.
- Provides supplemental reporting and analysis as applicable.
- Clean or augmenting data as needed.
- Ensuring the completeness and accuracy of all data.
Qualifications
- Bachelor's Degree (Engineering, Computer Science, Math, Economics, or Advertising is a plus)
- 1-2 years of internet advertising experience with strong knowledge of digital marketing and online advertising. Previous advertising agency experience is a plus.
- Experience with a variety of primary analytic platforms, including Google Analytics 360, Campaign Manager (formerly DoubleClick), Google Ads. Certifications are a plus.
- Expert user of Microsoft Excel. Experience with designing, configuring, automating custom reports in both programs.
- Excellent oral and written communication skills with both internal teams and external partners.
- Extremely detail-oriented and organized with a high level of commitment and follow-through.
- Ability to manage multiple priorities in a fast-paced, ever-changing environment.
- A motivated self-starter who can work both autonomously and collaboratively.
Work Location
Hybrid Work Model: This is a hybrid position, requiring you to work in the Bengaluru office 3 times per week.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
CampaignAutomatingBrandingclient presentationsCustom ReportsAnalyticsAdvertising Campaignsdoubleclickcampaign trackingAdvertising AgencyAd ServeradvertisingCommunication SkillsBusiness IntelligenceDigital MarketingArtificial Intelligence
About Radancy
Radancy
Software Product
20
employees
New York, New York
United States
₹18L PA avg
Avg at Radancy
About
Offers cloud-based solutions for talent acquisition, streamlining candidate processes through data-driven insights and cost efficiency.
Industries
Software ProductAdvertising / PR / EventsMarketing & Advertising
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