Meta Digital Marketing Specialist

Position: Meta Digital Marketing Specialist (Organic + Paid)

Experience: 3-7 Years

Location: Mumbai- South Mumbai- Hybrid

Employment Type: Full-TimeRole

Overview

We are looking for a results-driven Meta Digital Marketing Specialist to manage and scale both paid and organic marketing initiatives across Facebook, Instagram, and the Meta ecosystem. The role focuses on driving brand visibility, audience engagement, lead generation, and business growth through data-driven marketing strategies.Key Responsibilities

• Plan, execute, and optimize Meta Ads campaigns for Fund Raising, lead generation, conversions, brand awareness, and engagement.
• Manage campaign budgets, audience targeting, retargeting, lookalike audiences, and bidding strategies.
• Conduct A/B testing to improve campaign performance and ROI.
• Develop and execute organic social media strategies across Facebook and Instagram.
• Create content calendars and coordinate with design/content teams for posts, reels, stories, and campaigns.
• Monitor and improve key metrics such as ROAS, CPL, CPA, CTR, and Conversion Rate.
• Implement and manage Meta Pixel, Conversion API, and campaign tracking.
• Analyze campaign performance and prepare regular reports with actionable insights.
• Track industry trends, competitor activities, and platform updates\.

Required Skills & Qualifications

• 3-6 years of experience in Meta Advertising, Performance Marketing, and Social Media Marketing.
• Strong hands-on experience with Meta Ads Manager and Meta Business Suite.
• Proven expertise in paid campaigns, lead generation, audience targeting, and conversion optimization.
• Experience in managing organic social media growth and engagement.
• Good understanding of Google Analytics (GA4), tracking tools, and reporting.
• Strong analytical, communication, and problem-solving skills.

Preferred

• Experience with Google Ads or LinkedIn Ads.
• Meta Blueprint or Digital Marketing certifications.