Meta Ads Specialist

Job Description:

We are looking for a Meta Ads Specialist who will be responsible for planning, executing, managing, and optimizing Facebook & Instagram advertising campaigns to generate quality leads, improve conversions, and achieve business growth.

Key Responsibilities:

• Create, manage, and optimize Meta Ads campaigns (Facebook & Instagram).
• Develop campaign strategies for Lead Generation, Sales, Traffic, and Brand Awareness.
• Perform audience research, targeting, retargeting, and lookalike audience creation.
• Monitor campaign performance and optimize ads for better CPL, CPA, CTR, and ROAS.
• Analyze campaign data and prepare performance reports.
• Coordinate with the creative team for ad creatives, copies, and campaign requirements.
• Manage daily budgets, bidding strategies, and campaign scaling.
• Stay updated with Meta Ads updates, policies, and best practices.