Meta Ads Specialist (Real Estate & D2C)

Job description

Role Overview

We are looking for an experienced Meta Ads Specialist who is well-versed in planning, executing, and scaling high-performance campaigns for Real Estate and D2C brands. The ideal candidate should have strong analytical skills, a performance mindset, and hands-on experience in driving quality leads and revenue through Meta platforms.

Key Responsibilities

• Plan, launch, and optimize Meta ad campaigns across objectives such as Lead Generation, Traffic, Conversions, and Sales
• Scale campaigns profitably by managing budgets, audiences, creatives, and bidding strategies
• Handle real estate lead generation campaigns, focusing on lead quality, CPL optimization, and funnel performance
• Manage D2C performance campaigns, including conversion tracking, ROAS optimization, and retargeting strategies
• Create and test multiple ad creatives, copies, and formats (image, video, carousel, reels)
• Implement and manage audience strategies:
• Custom audiences
• Lookalike audiences
• Retargeting funnels
• Track performance using Meta Ads Manager, analyze data, and share actionable insights
• Coordinate with sales and creative teams to align ads with follow-ups, offers, and landing pages
• Monitor pixel, events, and conversion tracking to ensure accurate reporting
• Stay updated with Meta policy changes, new ad formats, and best practices

Required Skills & Expertise

• 4 to 6 years of hands-on experience running Meta Ads at scale
• Strong experience in Real Estate & D2C advertising
• Proven ability to reduce CPL and improve ROAS
• Deep understanding of campaign structure, scaling methods, and funnel strategy
• Experience with landing page optimization and A/B testing
• Strong analytical and problem-solving skills
• Ability to work independently and take ownership of performance