Meta Ads Manager

Role & responsibilities

• Develop, execute, and manage end-to-end paid advertising campaigns across Facebook and Instagram using Meta Ads Manager.
• Build performance marketing strategies to achieve lead generation, customer acquisition, sales, and revenue growth targets.
• Manage and scale advertising budgets while maintaining target CPL, CPA, ROAS, and overall campaign profitability.
• Develop advanced audience targeting strategies, including custom audiences, lookalike audiences, retargeting, and audience segmentation.
• Analyze campaign performance and optimize campaigns based on key metrics such as CTR, CPC, CPM, CPL, CPA, conversion rate, and ROAS.
• Conduct A/B testing of ad creatives, copy, landing pages, audiences, and campaign structures.
• Implement and monitor Meta Pixel, Conversions API (CAPI), conversion events, and tracking systems.
• Identify opportunities to improve campaign efficiency, reduce acquisition costs, and increase conversion rates.
• Collaborate with creative, content, sales, and web development teams to improve campaign performance.
• Prepare detailed performance reports, forecasts, and actionable insights for management.
• Stay updated with Meta advertising policies, algorithm changes, campaign objectives, and industry best practices.
• Lead campaign planning and contribute to the overall digital marketing and customer acquisition strategy.

Preferred candidate profile

The ideal candidate should have 58 years of hands-on experience in Meta Ads Manager, Facebook and Instagram advertising, and performance marketing. Candidates must have a proven track record of planning, executing, optimizing, and scaling paid advertising campaigns to achieve lead generation, customer acquisition, and revenue growth targets.

The candidate should possess strong expertise in campaign budget management, audience targeting, retargeting, A/B testing, conversion tracking, Meta Pixel, Conversions API, and performance analysis. A strong understanding of key advertising metrics such as CPL, CPA, CTR, CPC, CPM, conversion rate, and ROAS is essential.

The preferred candidate should be data-driven, analytical, proactive, and capable of independently managing multiple campaigns, optimizing advertising spend, and delivering measurable business results. Experience in developing performance marketing strategies and collaborating with creative and sales teams will be an added advantage.