Meta Ads Manager

Must-have Skills:

Paid Marketing, Google Ads, Paid Advertising Campaigns, Meta Ads,

Performance Marketing

About the Role

We are looking for a result-driven Performance Marketing Executive to manage and optimize paid marketing campaigns across Meta (Facebook & Instagram) and Google Ads. The candidate will be responsible for campaign planning, audience targeting, daily optimization, budget management, landing page testing and driving customer acquisition and overall campaign performance.

Key Responsibilities

• Plan, launch and manage paid campaigns across Meta and Google platforms.
• Monitor daily campaign performance and optimise budgets, bids, creatives and audience targeting.
• Analyse campaign data and prepare regular performance reports.
• Develop high-performing ad creatives, ad copy and landing pages.
• Build landing pages, waitlist pages, and promo pages with clear hero

sections, CTAs, and conversion-focused layouts.

• Stay updated with platform changes, industry trends and performance marketing best practices.
• Implement and evaluate A/B tests for ads, audiences, landing pages, and campaign structures.
• Strong understanding of performance marketing, digital advertising and paid media best practices.
• Hands-on experience with Google Ads, Meta Ads and Google Analytics
• Ability to make strategic decisions that align marketing performance with broader business goals.
• Proactive mindset with a willingness to test, learn and implement new ideas to drive business growth.