Meta Ads Expert (Facebook & Instagram Ads Specialist)

Roles and Responsibilities

• Campaign Strategy & Setup: Plan and launch Meta campaigns from scratch across objectives such as lead generation, traffic, engagement, conversions, and catalog sales, tailored to each client's niche and goals.
• A/B Testing: Design and run structured A/B tests on audiences, placements, bidding strategies, and campaign structures; isolate variables properly so results are actually reliable, not just directional guesses.
• Creative Testing: Continuously test ad creative, including static images, carousels, and video, along with headlines, primary text, and CTAs; identify winning creative angles and hooks for each client and vertical.
• Multi-Account Management: Simultaneously manage and optimise multiple live client accounts across different industries (clinics, nurseries, business services, cleaning companies, tours & travel, and more).
• Scaling Campaigns: Take campaigns from initial launch/testing phase through to scaled, stable performance, knowing when to kill underperforming ad sets and when to push budget behind winners.
• Performance Optimisation: Continuously monitor CPL, CPA, ROAS, CTR, frequency, and relevance/quality signals; make data backed bid, budget, and audience adjustments.
• Audience Research: Build and refine custom audiences, lookalikes, and interest based targeting suited to UAE market behavior.
• Creative Briefing: Brief the creative/content team clearly on what to produce next based on test learnings, and give specific feedback on what's working and why.
• Pixel & Tracking: Set up and troubleshoot Meta Pixel, Conversions API, and event tracking; work with the team to ensure accurate attribution.
• Reporting: Prepare clear, client ready performance reports that explain not just results but what was tested, what was learned, and what's next.
• Client Retention & Upselling: Identify opportunities to expand service scope for existing clients, such as additional campaigns, budget increases, or complementary services, and communicate this clearly to the internal account management team.
• Staying Current: Keep up with Meta Ads platform updates and industry best practices, and proactively apply new features that benefit client accounts.
  

Desired Candidate Profile

• 3-5 years of experience managing paid traffic on Facebook & Instagram.
• Strong understanding of how Facebook & Instagram algorithms work.
• Experience creating successful social media marketing campaigns.
• Proficiency in Google Analytics or similar analytics tools.