Merchandising Lead - eCommerce/Online Marketplace
GoStravvy · Delhi · onsite · Posted 60d ago
About a minute. You'll make an account on the way through.
About this role
Merchandising Lead
Onsite Experience and Conversion
Reports to: VP Marketing
Location: Delhi NCR (on-site)
Team: you will shape and lead the merchandising function
Experience: 7+ years
Compensation: Competitive, commensurate with experience
What you own
- The full onsite and in-app experience: homepage, category and listing pages, search and discovery, and the product detail page (PDP)
- Conversion rate end to end, from landing to add-to-cart to checkout
- Every merchandising asset and layout decision in the window: banners, sliders, collections, ranking and sort logic, cross-sell and upsell placements
- The path a dentist or consumer takes to find and buy a product. If it renders on dentalkart.com or the app, it is owned here.
What you will do
- Find where customers drop in the funnel (landing, category, PDP, cart) using GA4, Microsoft Clarity, and onsite search data, then fix it
- Run a continuous experimentation calendar across layout, ranking, PDP content, and merchandising rules, with clean before-and-after measurement
- Own search and discovery quality (Typesense) so the right product surfaces for the right query, and zero-result searches keep falling
- Turn the PDP into a page that closes the decision: imagery, specs, proof, offers, delivery clarity
- Set merchandising rules for stock, expiry-sensitive SKUs, and out-of-stock handling so customers never hit dead ends
- Partner with Category and Ad Monetisation on what to feature and with Creative on assets, while conversion stays your deciding vote
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