Medical Representative - Critical Care

Responsibilities:

Customer Focus and Coverage:

• Imbibe the product related features/benefits including scientific information.
• Actively participate in identifying key and potential medical practitioners and specialists in the respective therapeutic segment in the assigned territory, and prioritize for the purpose of systematic customer coverage.
• Seeks the assistance of the Regional Sales Manager and the Zonal Sales Manager in formulating sales strategy, delivers promotional messages tailored to each customer need.
• Ensures thorough pre-call planning and asks for the assistance of the District Sales Manager, wherever necessary.

Planning & Analyzing the Sales Performance:

• Follows his approved tour programme, prepares and sends Daily reports electronically on his day to day activities mentioning in detail about the calls made by him on the doctors' clinics and hospitals.
• Maintains contacts with nursing homes, clinics and hospitals in his territory.
• Collects the data on annual budget for medicines in respect of each of the hospitals, their mode of purchase, rate contract, and drug committee members.
• Maintains regular contacts with medical practitioners, consultants, chemists and wholesalers.
• Books orders from the retailers to ensure adequate availability at their shelves to meet the market demand.
• Also assists the display of Company's products on the retailers' shelves.
• Prepares and implements special schedule for doctors' visits/calls at the time of new product launch or sales campaign etc. using special presentation, promotional materials and sales strategies.

Sales Performance & Results:

• Achieve and exceed the sales targets on a consistent basis through effective implementation of the sales
• promotion strategies and follow-up initiatives.
• Constantly sharpen the product knowledge and detailing skills so as to enhance productivity levels as expected by the company.

Meetings:

• Actively participate in Cycle meetings, periodic Sales & Marketing meeting and conventions.
• Conducts group meetings, Speaker programmes, and Round table meetings for the doctors and Chemists to impart product benefits.
• Conduct camps in coordination with the medical Associations.

Industry & Product Knowledge:

• Regularly visits the chemist in the area to ensure the sale of Company's major products collects information on the sales of competitor's products and regularly updates this data.
• Keep oneself updated on the competitor's activities through personal visits to wholesalers and retailers and through systematic collection and analysis of data.
• Imbibe the guidelines pertaining to Adverse Event Reporting and takes prompt action in compliance with the requirements.

Market Analysis:

• Maintain quality customer list, current profile of assigned key accounts, key influencers & clinical thought leaders. Actively seek and display knowledge of key customers in territory.
• Carry out Quarterly Audit of Must See List (MSL) of Doctors.
• Collect all information as directed by the superior/company which would be needed for doing the analysis.
• Conduct Retail Chemist Prescription Audit at the frequency and interval as prescribed by the company.

Building Relations:

• Maintain and develop strong relationships with customers and build up a healthy rapport with them.
• Work collectively with other team colleagues in arranging speakers, displays, special programs and CME's to meet the educational/ knowledge updates of our products marketed by the company.

Distribution & Resource Allocation:

• Ensure adequate inventory level with trade partner and take prompt actions to prevent date expiry of products.

Financials:

• Follow up on the timely collection of outstanding due to the Company from the concerned parties in your assigned territory, as per requirements.
• Assists in the collection of receivables, where required proper utilization of product samples, detailing aids and other promotional material.
• Achievement of Sales budgets.
• Proper accounting and reporting of expenses.

Administrative Values:

• Ensure timely submission of daily call report, sales documents, feedback reports, expense reports and other administrative duties are completed in an accurate and timely manner.

Educational Qualifications

B.Sc. /B. Pharma / BE

EXPERIENCE AND KNOWLEDGE

• Fresher candidate considered based on sound academic background, skill sets and potential capabilities.