Media Sales | Corporate & Brand Partnerships

Role: Media Sales / Brand Partnerships

Function: Sales

Location: Delhi NCR

Experience: 5–12 years

Industry Preference: Media, Advertising, Digital, Events, Business Communities, Corporate Partnerships, or related industries

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India's largest digital products company, we have a significant presence across News, Sports, Fintech, and Enterprise solutions — with market-leading brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Abound, Willow TV, Techgig, and many more.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity, and was among the first Indian companies to achieve overall gender pay parity (verified by Aon Hewitt in 2018).

About ET Learning

ET is India's largest and most respected business, markets, and personal finance news platform, trusted by business leaders, investors, and entrepreneurs across the country. ET Learning is our fast-growing upskilling arm — delivering premium, expert-led Masterclasses across AI, Money & Markets, Leadership, and Emerging Skills to India's most ambitious professionals.

About the Role

We are looking for a dynamic and relationship-driven Media Sales professional who can build and manage strong relationships with senior corporate stakeholders, CXOs, business leaders, founders, and marketing decision-makers.

The ideal candidate should have a strong understanding of the media and brand solutions ecosystem, excellent communication skills, and the ability to represent a premium media brand in conversations with leading organizations.

This is a high-ownership, individual contributor role focused on business development, relationship management, consultative selling, and revenue generation. The candidate should be comfortable owning the complete sales cycle from identifying prospects and initiating conversations to pitching, negotiating, closing, and expanding client relationships.

Key Responsibilities

1. Full-Cycle Media Sales & Partnership Ownership

• Own the complete sales cycle for media, branding, content, sponsorship, and corporate partnership opportunities from first outreach to signed commercial agreements.
• Prospect, qualify, pitch, negotiate, and close business with corporate clients and senior decision-makers.
• Understand client objectives and develop customized commercial solutions aligned with their business and marketing priorities.

2. Outbound Prospecting & Business Development

• Build a qualified pipeline through disciplined outbound prospecting, cold calling, LinkedIn outreach, personalized email outreach, referrals, networking, and existing relationships.
• Identify and develop new corporate accounts while continuously expanding the existing client base.
• Consistently generate new business conversations and opportunities through proactive outreach and relationship-led selling.

3. Consultative Selling & Client Engagement

• Build and nurture relationships with CXOs, founders, business heads, marketing heads, brand teams, and senior decision-makers.
• Understand client requirements, marketing objectives, brand positioning, target audiences, and business priorities.
• Translate client requirements into relevant media, content, branding, sponsorship, event, and partnership solutions.
• Lead client discovery conversations, presentations, solution pitches, and commercial discussions with confidence.

4. Revenue Target Delivery

• Carry and consistently deliver against monthly, quarterly, and annual revenue targets.
• Maintain a strong sales pipeline and ensure consistent movement of opportunities from prospecting to closure.
• Track business performance, forecast revenue accurately, and proactively identify opportunities for acceleration and growth.
• Demonstrate a strong track record of new business development and revenue generation.

5. Account Strategy & Closing

• Manage multi-stakeholder corporate relationships and navigate conversations with marketing, brand, business, procurement, and senior leadership teams.
• Handle commercial discussions and objections around pricing, ROI, deliverables, content, branding, and partnership formats.
• Drive negotiations and close deals while ensuring strong long-term client relationships.
• Identify opportunities for upselling, cross-selling, and expanding existing accounts.

6. Corporate Network & Relationship Building

• Develop and maintain a strong network of CXOs, founders, business leaders, corporate decision-makers, marketing heads, and brand teams.
• Leverage existing relationships, referrals, industry networks, and business communities to generate new opportunities.
• Represent the brand at industry events, corporate forums, networking platforms, conferences, and client meetings.

7. Internal Collaboration & Solution Development

• Work closely with internal editorial, marketing, events, content, and solutions teams to develop relevant client propositions.
• Collaborate with internal stakeholders to create customized media and partnership proposals based on client requirements.
• Ensure smooth coordination from commercial closure through execution and client handover.

8. Market Intelligence & Client Feedback

• Stay closely connected with the media, advertising, corporate partnership, events, and brand solutions ecosystem.
• Track client requirements, market trends, competitor offerings, and emerging partnership opportunities.
• Share relevant market and client insights with internal teams to strengthen propositions and improve sales opportunities.

What We're Looking For

• Proven experience in media sales, branded content, advertising sales, sponsorship sales, corporate partnerships, or business development.
• Strong existing network among corporates, CXOs, senior business leaders, marketing teams, founders, and decision-makers.
• Demonstrated ability to independently manage the complete sales cycle, including prospecting, pitching, negotiation, and closure.
• Strong track record of new business development, revenue generation, and achieving sales targets.
• Excellent interpersonal, presentation, negotiation, and communication skills.
• High level of professional presence and confidence while interacting with senior stakeholders.
• Strong business acumen with the ability to understand client objectives and convert them into commercial opportunities.
• Energetic, articulate, proactive, and comfortable in high-level client-facing environments.
• Candidates with experience working with premium brands, business communities, entrepreneurs, founders, or senior corporate networks will be preferred.
• Strong ability to build relationships, open new accounts, and convert relationships into commercial opportunities.