Media Planning Manager

Media Planning & Buying Manager - HDFC SKY

HDFC Securities is one of the leading stock broking companies in India and a subsidiary of HDFC Bank, a renowned private sector bank.

It has been serving a diverse customer base of retail and institutional investors since 2000. Headquartered in Mumbai, it offers an exhaustive product suite to help its customers invest in Equities, IPO/OFS, Buybacks, Mutual Funds, ETFs, Futures & Options for Equity, Currency and Commodities, Fixed Deposits, Bonds, NCDs and National Pension Scheme, along with value-added services like Online Will Writing and Tax Filing.

The company offers a host of digital platforms like Mobile Trading App, Desktop-based online trading facility, ProTerminal – an advanced trading platform, and Arya – a voice-enabled investing assistant. It also offers Call N Trade facility and dedicated Relationship Managers to assist customers. Since its inception, the company has established itself as a preferred trading platform for NSE & BSE, with its integrated 3-in-1 account (Trading + Demat + Savings) backed by state-of-the-art technology.

Years of Experience: 3-5 years

Location: Mumbai (MIDC, Andheri)

As a Media Planning & Buying Manager, you will:

1. Media Strategy & Planning

Develop and execute integrated media strategies for HDFC SKY across brand, acquisition and product campaigns, aligned with overall business and marketing objectives.

2. Media Mix & Channel Planning

Own the media mix across TV, digital, social, OTT, print, OOH/DOOH, audio, experiential and emerging media platforms, identifying the right channels and formats to effectively reach target audiences.

3. Media Buying & Negotiations

Lead media buying and negotiations across platforms, publishers, networks and media partners to ensure competitive rates, optimal inventory and efficient utilization of media budgets.

4. Campaign Planning & Execution

Work closely with the Brand Manager, creative teams, product teams and media agencies to translate campaign objectives into effective media plans and ensure seamless execution across channels and touchpoints.

5. Audience & Consumer Insights

Develop a strong understanding of HDFC SKY's core audiences, particularly millennials and elder Gen Z, and use consumer behavior, media consumption patterns and market insights to inform targeting, channel selection and campaign planning.

6. Performance Monitoring & Optimization

Track campaign performance across awareness, consideration, traffic, acquisition, engagement and other relevant brand and business metrics. Identify opportunities to optimize media spends and improve campaign effectiveness and ROI.

7. Media Agency Management

Manage relationships with media agencies, publishers, platforms and external partners. Set clear briefs, evaluate recommendations, challenge plans and ensure timely and high-quality execution.

8. Budget & Media Governance

Own media budgets and allocation across campaigns and channels, ensuring effective utilization of spends, accurate tracking and adherence to agreed plans and objectives.

9. Brand & Campaign Management

Partner with the Brand Manager in developing and executing integrated brand campaigns, contributing to campaign strategy, audience definition, communication planning and go-to-market initiatives.

10. Partnerships & Media Innovations

Identify relevant media partnerships, integrations and innovative opportunities that can strengthen HDFC SKY's visibility and engagement with target audiences. Explore new platforms, formats and cultural moments that can help the brand stand out.

11. Market & Competitive Intelligence

Track competitor media activity, category trends, consumer behavior and emerging media opportunities to identify whitespace and inform HDFC SKY's media and marketing strategy.

12. Events & Activations

Work with the brand team to plan and amplify events, pop-ups, experiential initiatives and brand activations through relevant media partnerships and amplification strategies.

13. Cross-functional Collaboration

Work closely with Brand, Product, Growth, Creative, Business, Analytics and other internal teams to ensure media plans are aligned with business priorities and campaign objectives.

Qualifications & Skills:

• MBA from a premier institute, with 3–5 years of experience in media planning, buying, brand management or marketing, preferably within fintech, BFSI, consumer technology or digital-first businesses.
• Strong understanding of the Indian media ecosystem across digital and offline channels, including TV, OTT, social, OOH/DOOH, print, audio and emerging platforms.
• Hands-on experience in developing media strategies, media plans, budget allocation, buying and negotiations.
• Strong understanding of digital media platforms, audience targeting, campaign measurement and performance optimization.
• Ability to use consumer, market and media insights to make data-driven decisions.
• Strong understanding of millennials and elder Gen Z, their media consumption behavior and their attitudes towards investing and personal finance.
• Creative and innovative mindset with the ability to identify unconventional media opportunities and develop disruptive media ideas.
• Strong analytical and commercial acumen, with the ability to evaluate media effectiveness, ROI and business impact.
• Excellent communication and stakeholder management skills, with the ability to work effectively with agencies, media partners and cross-functional teams.
• Ability to manage multiple campaigns, budgets and stakeholders in a fast-paced environment.
• Strong interest in brand building, consumer marketing and the fintech/financial services ecosystem.
• Results-oriented approach with a track record of driving measurable impact through media and marketing initiatives.

Over the years, the company has won many awards and recognitions. Currently, the company has 250+ branches across 190 cities, serving over 2.1 million customers. We launched a discount broking platform called HDFC SKY in addition to HDFC InvestRight, our existing full-service broking platform. We are currently enhancing and scaling these platforms even further to continue to delight our valued customers.

If this sounds exciting to you, come join us!