Media Planner (Digital)

Role : Media Planner (Digital)

Location: Gurugram

Years of exp: 5 Years

Key Responsibilities

· This role is covering one of the biggest brands in the world, designed for someone who is a highly creative, adaptive, and a savvy mobile performance marketer.

· You need to have extensive India market expertise.

· Buying for mobile apps with a focus on iOS inventory is a bonus.

· Experience developing digital media strategies across display, video, social, and SEM. Additional comms planning skillset a plus.

· You will partner with your peers to plan, execute and optimize paid digital media campaigns, while bringing in local India market knowledge.

· You will need to consult the wider International team on the specifics of India market and drive the innovations that is suitable for this market.

· Working as an extension of the client team – developing strong working relationship with the client to pre-empt questions before they come up, always solutions orientated and thinking about how to grow client's business.

· Responding to client requirements in a timely and accurate manner, working seamlessly with internal stakeholders and colleagues across the network.

· Ensure flawless execution of new campaign launches from the initial media planning phase to trafficking along with the campaign wrap up reports.

· This is a hands-on role. While supported by specialist channel and Data & Tech teams, you will be expected to actively manage campaign setup, creative trafficking, QA, reporting, performance monitoring and day-to-day campaign operations.

Qualifications + Skills

· 3+ years in digital media within a global organisation, with performance and awareness campaign experience

· Proficiency in Excel. Keynote and Numbers a bonus.

· Fluent in English with additional languages an advantage

· Experience developing media strategies across display, video, social, and SEM.

· Well-versed in digital campaign planning processes and experience managing large budgets across multiple markets.

· Excellent client servicing skills

· Skilled at translating information between clients and media teams.

· Clear and effective communication style.

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