Media Manager - Performance Marketing

Role & responsibilities

• Plan, launch, and manage campaigns on Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads; explore emerging channels (Bing, programmatic, affiliates) as needed.
• Own the monthly media budget: allocation across products (Forex Card, currency exchange, remittance, eSIM), cities, and campaign types.
• Optimize daily for CPL, lead quality, conversion rate, CAC, and ROAS not just clicks and impressions.
• Build and refine keyword strategies, audience segments, geo-targeting (branch cities, airports, student corridors), and remarketing funnels.
• Brief and iterate on ad creatives and landing pages with the content/design team; run structured A/B tests.
• Set up and maintain accurate conversion tracking GA4, Google Tag Manager, Meta Pixel, offline conversion imports from CRM.
• Publish weekly and monthly performance reports for leadership with clear insights and next actions.
• Ensure all ad copy and claims are compliant for a regulated financial product (no misleading rate/return claims; "fees" positioning per brand guidelines).
• Coordinate with agencies/consultants where applicable and own accountability for outcomes.

Preferred candidate profile

• 4-6 years hands-on experience running Google Ads and Meta Ads with meaningful monthly budgets (10L+ preferred)
• Proven track record of improving CPL/CAC and scaling lead volume be ready to walk through real campaign numbers in the interview
• Strong working knowledge of GA4, Google Tag Manager, and conversion tracking setups.
• Comfortable with Excel/Sheets for budget planning and performance analysis.
• Understanding of full-funnel metrics: lead qualified lead transaction.
• Google Ads and Meta Blueprint certifications preferred.

Good to Have

• Experience in BFSI, forex, remittance, travel, or other regulated/high-consideration categories.
• Exposure to CDP/lifecycle tools (Netcore, MoEngage, CleverTap) and how paid media feeds retention programs.
• SEO/landing page optimization awareness.