Media Manager - Performance Marketing (D2C)

Media Manager - Performance Marketing (D2C)

Experience: 4 - 6 years in performance marketing / paid media, preferably in BFSI, fintech, travel, or D2C

Location: Mumbai (HO)

No. of vacancies:

• Plan, launch, and manage campaigns on Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads; explore emerging channels (Bing, programmatic, affiliates) as needed

• Own the monthly media budget: allocation across products (Forex Card, currency exchange, remittance, eSIM), cities, and campaign types

• Optimize daily for CPL, lead quality, conversion rate, CAC, and ROAS - not just clicks and impressions

• Build and refine keyword strategies, audience segments, geo-targeting (branch cities, airports, student corridors), and remarketing funnels

• Brief and iterate on ad creatives and landing pages with the content/design team; run structured A/B tests

• Set up and maintain accurate conversion tracking - GA4, Google Tag Manager, Meta Pixel, offline conversion imports from CRM

• Publish weekly and monthly performance reports for leadership with clear insights and next actions

• Ensure all ad copy and claims are compliant for a regulated financial product (no misleading rate/return claims; "fees" positioning per brand guidelines)

• Coordinate with agencies/consultants where applicable and own accountability for outcomes

• 4-6 years hands-on experience running Google Ads and Meta Ads with meaningful monthly budgets ( 10L+ preferred)

• Proven track record of improving CPL/CAC and scaling lead volume - be ready to walk through real campaign numbers in the interview

• Strong working knowledge of GA4, Google Tag Manager, and conversion tracking setups

• Comfortable with Excel/Sheets for budget planning and performance analysis

• Understanding of full-funnel metrics: lead qualified lead transaction

• Google Ads and Meta Blueprint certifications preferred

• Experience in BFSI, forex, remittance, travel, or other regulated/high-consideration categories

• Exposure to CDP/lifecycle tools (Netcore, MoEngage, CleverTap) and how paid media feeds retention programs

• SEO/landing page optimization awareness

• Direct ownership of the paid media P&L with visibility to CEO/leadership

• A fast-scaling D2C function spanning performance, CDP lifecycle marketing, and SEO

• Structured growth path as digital becomes the companys primary acquisition channel

If this suits your experience and requirement please apply with updated CV on [email removed]