Media Manager-FMCG-MNC- ANNA NAGAR -Chennai
Vesat Management Consultants · Chennai · onsite · Posted 20d ago
About a minute. You'll make an account on the way through.
About this role
Role & responsibilities
Develop, execute, and optimize integrated media strategies for our FMCG brands. The role will be responsible for planning and managing media investments across TV, digital, social media, print, radio, outdoor, e-commerce, and other relevant channels to maximize brand reach, engagement, and business impact.
The ideal candidate should have strong expertise in media planning and buying, consumer insights, digital marketing, campaign analytics, agency management, and budget optimization, with a good understanding of the FMCG market.
- Develop annual and campaign-specific media strategies and plans aligned with brand and business objectives.
- Manage media planning and buying across traditional and digital channels.
- Allocate and optimize media budgets based on campaign objectives, target audiences, and expected ROI.
- Work closely with creative, brand, sales, trade marketing, and e-commerce teams to ensure integrated campaigns.
- Define target audiences using consumer, market, and behavioral insights.
- Evaluate media channels, platforms, publishers, and advertising opportunities.
- Manage relationships with media agencies, digital agencies, publishers, broadcasters, and other media partners.
- Negotiate media rates, placements, packages, and value-added opportunities.
- Monitor campaign performance and optimize reach, frequency, impressions,
Preferred candidate profile Degree/MBA with Design / Development
- relevant media experience, preferably with an FMCG, consumer brand, media agency, or advertising agency.
- Strong knowledge of both offline and digital media.
- Experience managing significant media budgets and external agencies.
- Strong analytical and commercial skills.
- Proficiency in MS Excel, PowerPoint, and media analytics/reporting tools.
- Excellent communication, negotiation, presentation, and stakeholder-management skills., SEO, Social media , Face Book, Review , meta , Video , Data management
- SALARY--------------------------------BEST IN THE INDUSTRY
- [email removed]
- ES SATHEESAN BTECH (MECH), MBA
- MANAGING DIRECTOR
- www.vesatindia.com
- [phone removed]/ [phone removed]
Sourced from naukri
Skills
About Vesat Management Consultants
Vesat Management Consultants
Recruitment
23
employees
2006
20 years old
Kochi
India
₹9.7L PA avg
Avg at Vesat Management Consultants
₹12L – ₹18L PA
This role
About
Changes in cutting edge technology, management and organizational dynamics have lead the market and industrial scenario stretch their resources much and beyond the limits. It becomes more and more difficult to find useful man power required for every corporate setting. At VESAT we use our cross functional skills and 20 years of experience and knowledge of the industry to provide optimal manning solutions for our patrons and esteemed clients. We carefully gauge the specific requirements of and deliver the profiles ideally suited for your organization.
We recruit if and only if the candidate can deliver meritorious achievement towards the growth of the organization. Our recruitment team’s core values – integrity, quality, team work and timely delivery makes us a worthy partner in your search for manning solutions. We make sure there is highest degree of correlation between the employer and the prospective candidates at all times.
Our vision and mission has always been end to end delivery of a given job profile after proper assessment, evaluation and careful value addition. Customer satisfaction is the core value that we never compromise on. Our dedication and commitment to quality is undeterred under any circumstance. Innovation and continuous improvement is the VESAT’s personal motto that we always abide by.
We have high integrity and deep respect for each and every individual client of ours. Our devotion to excellence, open and effective communication has made us the best in the recruitment industry.
Industries
Employee ratings
10 reviews
Culture
3.7
Career growth
3.7
Work-life
3.7
Employees rate it well for
Find them on