Media Executive

Department/Division: Marketing

Qualifications/Requirements:

1. Minimum 3+ years in a similar role, preferably in the FMCG industry
2. B.E/B.Tech + MBA will be an added advantage

Industry: FMCG, Foods

Primary Job Function: Drive the media strategy & execution for one of Marico's digital first Brands to ensure relevant Brand reach

Key Deliverables of the Role:

• Responsible for strategizing & end-to-end execution of the Brand's Digital Campaigns across Meta, Google and other social platforms.
• Liaison with Brand Managers, Content teams and Online Sales teams to understand the media requirements, independently setup, monitor & vigorously optimise all digital campaigns
• Develop actionable insights using all media data, enable Social Listening and insighting for the relevant teams to action on
• Drive metrices across the full funnel for the Brand, plan for relevant interventions – both tactical & strategic – basis Business/Brand requirements

Expected Knowledge, Skills & Competencies:

• Should have had hands-on experience in setting up & running campaigns independently, in the absence of an Agency ecosystem – especially across Meta & Google ecosystems. SEO and AEO experience would be an added advantage.
• Ability to define, plan, execute &monitor success metrices basis Campaign briefs/requirements from Brand/Business and plan for campaigns accordingly.
• Should be able to distil insights out of Campaign performance & adjust campaigns accordingly.
• Should know basics of A/B testing to make necessary campaign re-alignments.
• Having a D2C Website Marketing experience is an added advantage.
• Knows fundamentals of Microsoft Office tools, experience of making Dashboards on MS Excel would be an added advantage.
• Strong team player, with a knack for working in a fast-paced environment.
• Manages & implements projects & processes with excellence.
• Willing to go above & beyond in staying updated with latest trends – both Social & Technological.
• Experience in managing Food brands would be an added advantage

Reporting Relationships:

Reports to Head of Brand Content & Communications

Other Interfaces:

• Sales teams (Key Account Managers, Regional Sales Managers)
• Brand Managers
• Media COEs
• Agency Partners

Growth Path & Future:

• The member has options of working on challenging assignments across Marico Business Units (India, International, Digital). There could be exposure to other categories as well to develop a more wholesome perspective.